During the past year, the channel company has devoted the late night show to national affairs and consequently Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaintsrecieved from viewers were concerned with out station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
During the past year, the channel company has devoted the late night show to national affairs and consequently less time for weather and local news. In addition to that most of the complaints were regarding the local news coverage and weather. And, many local companies have canceled their late night advertising contract with the channel. Therefore, according to author to restore the previous status of channel, they should give weather and local news more time in late-night show. This might just work but there are many underlying assumptions in the argument, if not resolved then revnues might not boost again.
First assumtion is that channel do have sufficient coverage for weather and local news from which they can provide more content for local and weather news. In addition to that, There is no mention of specific demands from complains, were they quality centric or quantity centric is important to know. If the complains were regarding content of the news then providing more time to weather and local news might just not work. One way to know this is to analyze complains from day time, if they have similar distibution and same complains are coming for weather and local news coverage then there is problem with the quality of news.
Other assumtion author made is regarding advertising contracts. Before coming to conclusion that the reson for canceling the advertising contract is the news, one has to be make sure of it. There might be possibility of other competitors providing same advertisnment at cheaper rate, the changing trends towards internet and digitalization might be affecting the advertising revenue. There might be economical downfall which is preventing local businesses to spend more on publicity.
Furthermore, even if we assume that the less time given for local news and weather is major issue behind this, restoring the time for the local news as of before might not work, as they have alreeady lost their faith. Local businesses might be choosing other channel to advertise their content. So, what is that other competitor offering apart from the services this channel providing, this information is essestial to generate revenue boost.
Suppose, everything is as expected by the author, the decline in revenue from advertising is becasue of less time provision for local news and weather, as well as the majority of the complaints are about the quantity of the local and weather news. Then also we have to analyze our capacity of providing local news content. Apart from that, restoring the news timings is possible but attain the same revenue as of before might not be possible just by increasing timings for endemic news. Restoring credibility takes time, far more then the time it took to loosing it. Thus, there are many assumptions underlying the argument stated, without getting the justification for all, one can not be sure about the consequences or move described.
Comments
Essay evaluation report
duplicated essays:
https://www.testbig.com/comment/139321#comment-139321
Grammar and spelling errors:
Line 9, column 293, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... also we have to analyze our capacity of providing local news content. Apart from...
^^
Line 9, column 532, Rule ID: COMP_THAN[2]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...toring credibility takes time, far more then the time it took to loosing it. Thus, t...
^^^^
Transition Words or Phrases used:
also, but, consequently, first, furthermore, if, regarding, so, then, therefore, thus, well, apart from, as to, in addition, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2452.0 2260.96107784 108% => OK
No of words: 478.0 441.139720559 108% => OK
Chars per words: 5.12970711297 5.12650576532 100% => OK
Fourth root words length: 4.67581127817 4.56307096286 102% => OK
Word Length SD: 2.61631099916 2.78398813304 94% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.433054393305 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 763.2 705.55239521 108% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 49.0647219372 57.8364921388 85% => OK
Chars per sentence: 116.761904762 119.503703932 98% => OK
Words per sentence: 22.7619047619 23.324526521 98% => OK
Discourse Markers: 6.42857142857 5.70786347227 113% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.390272048903 0.218282227539 179% => OK
Sentence topic coherence: 0.137781677904 0.0743258471296 185% => OK
Sentence topic coherence SD: 0.17015069528 0.0701772020484 242% => The coherence between sentences is low.
Paragraph topic coherence: 0.239317676745 0.128457276422 186% => OK
Paragraph topic coherence SD: 0.166661977165 0.0628817314937 265% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.77 12.5979740519 101% => OK
dale_chall_readability_score: 8.23 8.32208582834 99% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.