The following appeared in a memo from the vice president of marketing at Dura Socks Inc A recent study of Dura Socks customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process which ensures that our soc

Essay topics:

The following appeared in a memo from the vice president of marketing at Dura-Socks, Inc.
"A recent study of Dura-Socks customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite the socks' durability, our customers, on average, actually purchase new Dura-Socks every three months. Furthermore, customers surveyed in our largest market — northeastern United States cities — say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."

The above stated argument in the memo from the vice president of marketing at Dura-Socks, Inc is absurd and filled with many flaws. His decision to increase the company’s profits by stopping the use of Endure manufacturing process is filled with holes and could instead have detrimental effects on the company’s products.

Firstly, he claims that the customers are suggesting that the company is spending excess money on its patented Endure manufacturing process. That same process actually makes the socks durable for two years, which is an essential quality in any clothing item. Socks are regularly worn and are exposed to a lot of wear and tear, hence durability is of the utmost importance and manufacturing socks of a lower quality will in fact deteriorate the company’s image and lead to a decline in customers over a certain period of time.

Secondly, he states that despite the high durability of the socks, customers purchase Dura-Socks every 3 months. This survey of customers could have been done to a limited number of customers who are financially rich or maybe are athletes who actually need more pairs of socks for their lifestyle. Just because they buy new socks every 3 months, that doesn’t necessarily mean that the old socks are destroyed or worn out, it could mean that they need a new colour or maybe the old socks are just not up to the current fashion trends.

Lastly, the survey conducted in the northeastern cities of the united states say that the customers actually purchase Dura-socks because of the stylish appearance and its availability in many colours. This doesn’t justify why the Vice President wants to reduce the durability of the products. The customers seem to have an affinity for the brand and since they like the different shades and colours that doesn’t mean they do not like the durability of the socks. If the company compromises on its toughness of its product, this would eventually lead to a decline is customers and eventually a loss in the company.

The arguer makes no mention of the opinion of the consumers who have not participated in either the study or the survey in the northern United States cities. As the company should cater to the demands of the maximum number of its consumers, it is necessary that their opinion should also be taken into account before taking the decision to discontinue the ‘Endure’ process. Morover, the Vice President shouldn’t change the resilience of its socks by discontinuing the Endure manufacturing process, instead work on the quality of the company’s products. It is unlikely that the company’s profits would increase if the manufacturing process is discontinued and the whole argument is flawed.

Average: 6.8 (2 votes)
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Grammar and spelling errors:
Line 3, column 511, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...o a decline in customers over a certain period of time. Secondly, he states that despite th...
Line 9, column 465, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...esilience of its socks by discontinuing the Endure manufacturing process, instead work on ...

Transition Words or Phrases used:
actually, also, first, firstly, hence, if, lastly, may, second, secondly, so, in fact

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 2277.0 2260.96107784 101% => OK
No of words: 448.0 441.139720559 102% => OK
Chars per words: 5.08258928571 5.12650576532 99% => OK
Fourth root words length: 4.60065326758 4.56307096286 101% => OK
Word Length SD: 2.83323475703 2.78398813304 102% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.462053571429 0.468620217663 99% => OK
syllable_count: 711.9 705.55239521 101% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 46.3629954139 57.8364921388 80% => OK
Chars per sentence: 142.3125 119.503703932 119% => OK
Words per sentence: 28.0 23.324526521 120% => OK
Discourse Markers: 5.3125 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.34506037725 0.218282227539 158% => OK
Sentence topic coherence: 0.113755224067 0.0743258471296 153% => OK
Sentence topic coherence SD: 0.0743877049681 0.0701772020484 106% => OK
Paragraph topic coherence: 0.185734293379 0.128457276422 145% => OK
Paragraph topic coherence SD: 0.0446158813532 0.0628817314937 71% => OK

Essay readability:
automated_readability_index: 16.5 14.3799401198 115% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?


Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 6 2
No. of Sentences: 16 15
No. of Words: 452 350
No. of Characters: 2202 1500
No. of Different Words: 209 200
Fourth Root of Number of Words: 4.611 4.7
Average Word Length: 4.872 4.6
Word Length SD: 2.707 2.4
No. of Words greater than 5 chars: 161 100
No. of Words greater than 6 chars: 122 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.25 21.0
Sentence Length SD: 8.948 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.372 0.35
Sentence-Para Coherence: 0.603 0.50
Sentence-Sentence Coherence: 0.133 0.07
Number of Paragraphs: 5 5