The following appeared in a memo from the vice president of marketing at Dura-Socks, Inc.
"A recent study of Dura-Socks customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite the socks' durability, our customers, on average, actually purchase new Dura-Socks every three months. Furthermore, customers surveyed in our largest market — northeastern United States cities — say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
This argument illustrates that the company can have more profit by stopping the endure manufacturing process. Because a recent study tells that the majority of a large market customers buy Dura-shocks for their style and myriad of colors. However, before reaching to this conclusion three questions must be answered.
First of all, is the survey mentioned here done systematically and scientifically? A survey is only acceptable if the survey done with proper measurements. What if the customer those participated in the survey came from a well off family whose yearly income is more than average of the country’s annual income. For them it is possible to buy shocks frequently, in this case every three months after. It is not that difficult for them to buy those items which are not basic needs of life regularly. On the other hand, a person whose yearly income less than the average income of the country may find this difficult to buy shocks every 3 weeks. So, in that case he has to calculate buying which shock is efficient for him or her. If a shock endure more time than surely he will attracted to the Dora-shocks.
Secondly, are the customers still interested in Dora-shock without its durability? Perchance a customers’ second preference is durability. In addition, customer may observe that the Dora-shock looks still colorful and good looking after 3 months of usage. Maybe discontinuing the endure manufacturing process can lose those customers. For example, a customer may buy shocks after 3 months only for change the look of the shock and maybe after further 3 months periods he wear that old shock which is still wearable for this durability. If a customer observe that the shocks tear up or discolor earlier than he may buy another brand shocks next time. This may hamper the company’s profit and the brand value also.
Thirdly, another flaw of the argument is the survey held in urban areas. What portion of the customers are from city. If the majority of the customers are form rural area than the conclusion that argument states become valueless. If this the case then eliminating endure manufacturing process may seriously hamper the companys’ revenue.
This argument is somewhat flawed by some manner. Before reaching this conclusion the author must answer these three questions properly with pure data and scientific method. If the author can answer these questions properly then we can reach the conclusion that the argument stated.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 4 2
No. of Sentences: 25 15
No. of Words: 407 350
No. of Characters: 2012 1500
No. of Different Words: 198 200
Fourth Root of Number of Words: 4.492 4.7
Average Word Length: 4.943 4.6
Word Length SD: 2.613 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.28 21.0
Sentence Length SD: 6.75 7.5
Use of Discourse Markers (%): 0.68 0.12
Sentence-Text Coherence: 0.281 0.35
Sentence-Para Coherence: 0.336 0.50
Sentence-Sentence Coherence: 0.15 0.07
Number of Paragraphs: 2 5
Grammar and spelling errors:
Line 1, column 77, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ompany can have more profit by stopping the endure manufacturing process. Because a recent...
^^^^^^^^^^
Line 2, column 728, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...hich shock is efficient for him or her. If a shock endure more time than surely he...
^^
Line 2, column 776, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'attract'
Suggestion: attract
...ck endure more time than surely he will attracted to the Dora-shocks. Secondly, are the...
^^^^^^^^^
Line 3, column 277, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... 3 months of usage. Maybe discontinuing the endure manufacturing process can lose those cu...
^^^^^^^^^^
Line 3, column 472, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'wears'.
Suggestion: wears
...maybe after further 3 months periods he wear that old shock which is still wearable ...
^^^^
Line 3, column 708, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...he company’s profit and the brand value also. Thirdly, another flaw of the argument...
^^^^
Line 4, column 118, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...portion of the customers are from city. If the majority of the customers are form ...
^^
Line 4, column 230, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... that argument states become valueless. If this the case then eliminating endure m...
^^
Line 6, column 174, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...y with pure data and scientific method. If the author can answer these questions p...
^^
Transition Words or Phrases used:
also, first, however, if, look, may, second, secondly, so, still, then, third, thirdly, well, as to, for example, in addition, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2068.0 2260.96107784 91% => OK
No of words: 407.0 441.139720559 92% => More content wanted.
Chars per words: 5.08108108108 5.12650576532 99% => OK
Fourth root words length: 4.49157444576 4.56307096286 98% => OK
Word Length SD: 2.73655590765 2.78398813304 98% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.484029484029 0.468620217663 103% => OK
syllable_count: 645.3 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.7207373194 57.8364921388 60% => OK
Chars per sentence: 82.72 119.503703932 69% => OK
Words per sentence: 16.28 23.324526521 70% => OK
Discourse Markers: 6.32 5.70786347227 111% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.102542921893 0.218282227539 47% => OK
Sentence topic coherence: 0.0350706475708 0.0743258471296 47% => OK
Sentence topic coherence SD: 0.0403902753333 0.0701772020484 58% => OK
Paragraph topic coherence: 0.0710695840145 0.128457276422 55% => OK
Paragraph topic coherence SD: 0.0531414700322 0.0628817314937 85% => OK
Essay readability:
automated_readability_index: 10.6 14.3799401198 74% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.