The following appeared in a memorandum from the owner of Movies Galore, a chain ofvideo rental stores.“In order to reverse the recent decline in our profits, we must reduce operating expenses atMovies Galore’s ten video rental stores. Since we are fam

Essay topics:

The following appeared in a memorandum from the owner of Movies Galore, a chain of
video rental stores.

“In order to reverse the recent decline in our profits, we must reduce operating expenses at
Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising
our rental prices is not a viable way to improve profits. Last month our store in downtown
Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than
9:00 P.M. and by reducing its stock by eliminating all movies released more than five years
ago. Therefore, in order to increase profits without jeopardizing our reputation for offering
great movies at low prices, we recommend implementing similar changes in our other nine
Movies Galore stores.”

Write a response in which you discuss what questions would need to be answered in order to
decide whether the recommendation is likely to have the predicted result. Be sure to explain
how the answers to these questions would help to evaluate the recommendation.

<p style="white-space: normal;">It is generally true that a decrease in expenses will lead to a higher profit, however this is not always true. When considering the suggestion it is important to consider the negative repercussions of cutting expenses. The prompt assumes that cutting costs has no downside, which is fallacious at best. While too quickly writing off other possible solutions to their problem, like increasing costs. For this reasons the assessment is lacking information required to ensure a desired result will occur, and that their solution is optimal.</p><p style="white-space: normal;">Decreasing costs will lead to higher profits if everything else is kept the same. However, closing the store earlier while it would with near certainly decrease costs, could potentially have huge negative ramifications for their business that were unexpected. 6:00pm is around the time most people would be getting home from work. Most of the time when people used to rent movies they would watch them at night. 6:00pm is a particularly early time to close their store and could have a large hit to their profits, by losing them revenue of people who watch movies in the evening. It might even be preferable because of this for them to open later instead of close earlier. What they should instead do is an assessment of the operating cost at different hours of the day, and the revenue generated from those hours of the day. That way they can find whether it is actually even beneficial for their profits to cut hours. For instance if at those times they are still maintaining a profit, just a lesser one than they had before, it would be preferable to not change the stores times at all.Without this assessment it simply isn't possible to determine whether changing store hours will be good for their bottom line.</p><div class="google-auto-placed ap_container" style="font-size: medium; white-space: normal; text-align: center; width: 986px; height: auto; clear: none;"><ins data-ad-format="auto" class="adsbygoogle adsbygoogle-noablate" data-ad-client="ca-pub-0840098069707635" data-adsbygoogle-status="done" style="display: block; margin: auto; background-color: transparent;"><ins id="aswift_3_expand" style="display: inline-table; border: none; height: 0px; margin: 0px; padding: 0px; position: relative; visibility: visible; width: 986px; background-color: transparent;"><ins id="aswift_3_anchor" style="display: block; border: none; height: 0px; margin: 0px; padding: 0px; position: relative; visibility: visible; width: 986px; background-color: transparent; overflow: hidden; opacity: 0;"><iframe width="986" height="200" frameborder="0" marginwidth="0" marginheight="0" vspace="0" hspace="0" allowtransparency="true" scrolling="no" allowfullscreen="true" id="aswift_3" name="aswift_3" style="left: 0px; position: absolute; top: 0px; border-width: 0px; border-style: initial; width: 986px; height: 200px;"></iframe></ins></ins></ins></div><p style="white-space: normal;">Moreover the proposal simply assumes that cutting costs is the best course of action in the first place. They claim that damage to their reputation would be worse to their bottom line than cutting costs, yet this is not supported. More importantly even if it were true, it isn't even certain that increasing costs would hurt their reputation. For instance if their profits are down it is possible that other video rental stores profits are down as well. If the market collectively raised prices as a result of this it is entirely possible that Movies Galore raising their prices wouldn't damage their reputation at all. Since relatively they would still be "famous for [their] special bargains". To decide whether or not cutting costs is the preferable option they would need to do a study to determine the effect of increasing prices on their reputation. If it turned out that increasing prices did have a negative effect on their reputation, then they would need to access what effect that would have on their revenue. Specifically whether the decrease in sales is yet higher prices leads a larger or smaller revenue. Devoid of these assessments there is not way to guarantee that their recommendations and more so their dismissal of other option are valid.</p><p style="white-space: normal;">In conclusion, while it is possible that the optimal situation for Galore to improve their profits would be to cut costs, their findings are inconclusive. It ignores the effects their cutting of costs could have on their revenue. While also too quickly dismissing alternative possibilities to increase their profitability. For this reason I would say that without the further inquiry into the subject ones is not able to determine their results will have the desired effect, or be the most astute.</p>

Votes
Average: 5.5 (3 votes)
Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 155, Rule ID: SENTENCE_FRAGMENT[1]
Message: “When” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...rofit, however this is not always true. When considering the suggestion it is import...
^^^^
Line 1, column 447, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...eir problem, like increasing costs. For this reasons the assessment is lacking infor...
^^^^
Line 1, column 1716, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Without
...e to not change the stores times at all.Without this assessment it simply isnt possible...
^^^^^^^
Line 1, column 1750, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...t all.Without this assessment it simply isnt possible to determine whether changing ...
^^^^
Line 1, column 3530, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...re importantly even if it were true, it isnt even certain that increasing costs woul...
^^^^
Line 1, column 3835, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
...that Movies Galore raising their prices wouldnt damage their reputation at all. Since r...
^^^^^^^
Line 1, column 3971, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...heir] special bargains'. To decide whether or not cutting costs is the preferable option ...
^^^^^^^^^^^^^^
Line 1, column 4800, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...g of costs could have on their revenue. While also too quickly dismissing alternative...
^^^^^

Transition Words or Phrases used:
actually, also, first, however, if, moreover, so, still, then, well, while, for instance, in conclusion, as a result, in the first place

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 25.0 12.9520958084 193% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 77.0 28.8173652695 267% => Less pronouns wanted
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 17.0 16.3942115768 104% => OK

Performance on vocabulary words:
No of characters: 4382.0 2260.96107784 194% => OK
No of words: 689.0 441.139720559 156% => Less content wanted.
Chars per words: 6.35994194485 5.12650576532 124% => OK
Fourth root words length: 5.12335920045 4.56307096286 112% => OK
Word Length SD: 5.63381022963 2.78398813304 202% => Word_Length_SD is high.
Unique words: 325.0 204.123752495 159% => OK
Unique words percentage: 0.471698113208 0.468620217663 101% => OK
syllable_count: 1242.9 705.55239521 176% => OK
avg_syllables_per_word: 1.8 1.59920159681 113% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK

Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 334.670904621 57.8364921388 579% => The lengths of sentences changed so frequently.
Chars per sentence: 175.28 119.503703932 147% => OK
Words per sentence: 27.56 23.324526521 118% => OK
Discourse Markers: 5.44 5.70786347227 95% => OK
Paragraphs: 1.0 5.15768463074 19% => More paragraphs wanted.
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.183922538962 0.218282227539 84% => OK
Sentence topic coherence: 0.0301103173116 0.0743258471296 41% => OK
Sentence topic coherence SD: 0.0491430018898 0.0701772020484 70% => OK
Paragraph topic coherence: 0.183922538962 0.128457276422 143% => OK
Paragraph topic coherence SD: 0.0 0.0628817314937 0% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 22.3 14.3799401198 155% => OK
flesch_reading_ease: 27.15 48.3550499002 56% => Flesch_reading_ease is low.
smog_index: 13.0 7.1628742515 181% => OK
flesch_kincaid_grade: 16.2 12.197005988 133% => OK
coleman_liau_index: 19.9 12.5979740519 158% => OK
dale_chall_readability_score: 8.83 8.32208582834 106% => OK
difficult_words: 168.0 98.500998004 171% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?

---------------------
Write the essay in 30 minutes.
Minimum four paragraphs wanted.

Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 28 15
No. of Words: 752 350
No. of Characters: 3824 1500
No. of Different Words: 331 200
Fourth Root of Number of Words: 5.237 4.7
Average Word Length: 5.085 4.6
Word Length SD: 3.024 2.4
No. of Words greater than 5 chars: 270 100
No. of Words greater than 6 chars: 185 80
No. of Words greater than 7 chars: 120 40
No. of Words greater than 8 chars: 85 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.857 21.0
Sentence Length SD: 16.06 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.261 0.35
Sentence-Para Coherence: 0.261 0.50
Sentence-Sentence Coherence: 0.11 0.07
Number of Paragraphs: 1 5