The following appeared in a memorandum from the vice president of Gigantis a development company that builds and leases retail store facilities Nationwide over the past five years sales have increased significantly at outlet stores that deal exclusively i

Essay topics:

The following appeared in a memorandum from the vice-president of Gigantis, a development company that builds and leases retail store facilities.
“Nationwide over the past five years, sales have increased significantly at outlet stores that deal exclusively in reduced-price merchandise. Therefore, we should publicize the new mall that we are building at Pleasantville as a central location for outlet shopping and rent store space only to outlet companies. By taking advantage of the success of outlet stores, this plan should help ensure full occupancy of the mall and enable us to recover quickly the costs of building the mall.”

Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.

The memorandum from the company's vice president stating nationwide over the past five years, sales have increased significantly at outlet stores that deal exclusively in reduced-price merchandise could be agreed upon to a certain extent. This argument leads to an assumption by the company that publicizing the new mall at Pleasantville as a central location for outlet shopping and rent store would help them recover the costs of building the mall. The reduction in cost prices at the outlet stores would certainly attract a fair amount of customers, but also depends on the company's reputation in the market and competition of outlet stores.

The company states that over the past five years, sales have increased nationwide at outlet stores dealing exclusively with reduced-price merchandise. If the data is to be considered true, then publicizing the new mall would increase the company's hold on the market significantly. However, the survey's context seems plausible but to a certain extent, as there could be a possibility that only the areas with high population density might have been considered. this could certainly result in an increased number of sales. The data also fails to provide the details of the merchandise or products which were considered, meaning the already in-demand product's sales could have been increased, not the general increase which is being asserted.

The assumption stating that publicizing the new mall would ensure full occupancy and enable to recover quickly the costs of building the mall is true only if the data provided can be relied upon for drawing the above mentioned conclusion. Certainly building a mall at the central location would attract the majority of customers but, an increased number of reduced-price merchandise would not necessarily ensure increased number sales at the newly constructed mall.

In conclusion, the data fails to clearly substantiate the assumption of the company's increased number of sales with plausible context and statistics. An increased number of customers at retail shops may not necessarily assert that there would be a high occupancy rate at the mall. The construction of a new mall could help the company generate profits.

Votes
Average: 6 (2 votes)
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Comments

Grammar and spelling errors:
Line 3, column 295, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'surveys'' or 'survey's'?
Suggestion: surveys'; survey's
... the market significantly. However, the surveys context seems plausible but to a certai...
^^^^^^^
Line 3, column 461, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...ion density might have been considered. this could certainly result in an increased ...
^^^^

Transition Words or Phrases used:
also, but, however, if, may, so, then, in conclusion

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 9.0 28.8173652695 31% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 11.0 16.3942115768 67% => OK

Performance on vocabulary words:
No of characters: 1866.0 2260.96107784 83% => OK
No of words: 349.0 441.139720559 79% => More content wanted.
Chars per words: 5.34670487106 5.12650576532 104% => OK
Fourth root words length: 4.32221490584 4.56307096286 95% => OK
Word Length SD: 2.92159091373 2.78398813304 105% => OK
Unique words: 155.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.444126074499 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 579.6 705.55239521 82% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 57.3915236098 57.8364921388 99% => OK
Chars per sentence: 143.538461538 119.503703932 120% => OK
Words per sentence: 26.8461538462 23.324526521 115% => OK
Discourse Markers: 4.0 5.70786347227 70% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.296174611529 0.218282227539 136% => OK
Sentence topic coherence: 0.127400051003 0.0743258471296 171% => OK
Sentence topic coherence SD: 0.1445631198 0.0701772020484 206% => The coherence between sentences is low.
Paragraph topic coherence: 0.199297023794 0.128457276422 155% => OK
Paragraph topic coherence SD: 0.119841055709 0.0628817314937 191% => OK

Essay readability:
automated_readability_index: 17.2 14.3799401198 120% => OK
flesch_reading_ease: 36.63 48.3550499002 76% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 14.05 12.5979740519 112% => OK
dale_chall_readability_score: 8.5 8.32208582834 102% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 19.5 12.3882235529 157% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 3 2
No. of Sentences: 12 15
No. of Words: 349 350
No. of Characters: 1837 1500
No. of Different Words: 149 200
Fourth Root of Number of Words: 4.322 4.7
Average Word Length: 5.264 4.6
Word Length SD: 2.884 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.083 21.0
Sentence Length SD: 8.381 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.439 0.35
Sentence-Para Coherence: 0.624 0.50
Sentence-Sentence Coherence: 0.118 0.07
Number of Paragraphs: 4 5