The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
In this memo the vice president of Nature Ways recommend, to start a new store in Plainsville city for selling health food and other health related product. He claims that, Plainsville city has numerous health conscious residents. Moreover, sales of running shoes and exercising clothing are high according to the merchants report.
Firstly, vice president claims that, their previous store has in a profitable place which is quite vague information because, he did not clearly stated that they are earning profitable revenue. There is no specific number of residents who lives in this city because if the number is quite less they can impair through this business. Moreover, they don’t analysis the taste, habit and custom of the resident and they have no any clear specification about the health food and product related to the health.
Secondly, based on merchants report we cannot say that, resident of Plainsville are buying more running shoes and exercise clothes because there is no clear specification. Moreover, merchant report is based on which city, how many stores they survey, and how many residents are participating in this survey which is not stated.
Again, local health club closed almost five years ago but now customer is increasing. Based on this information can be predict that, the resident of the city was not too much health conscious that’s why the heath club was closed in five years ago and maybe customer are not so high.
Finally, Plainsville’s school children are participating in a fitness program which does not mean that they are health conscious. May be a course is included in the school for emphasize the exercise in there early age. But, if they are not serious in health than what happened?
So, finally can conclude that, the vice president describes point is equivocal and vague. Based on this information we cannot take further step. We should need more specific information to implement the project.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 320 350
No. of Characters: 1583 1500
No. of Different Words: 160 200
Fourth Root of Number of Words: 4.229 4.7
Average Word Length: 4.947 4.6
Word Length SD: 2.554 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 80 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20 21.0
Sentence Length SD: 8.456 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.327 0.35
Sentence-Para Coherence: 0.639 0.50
Sentence-Sentence Coherence: 0.133 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 2, column 146, Rule ID: DID_BASEFORM[3]
Message: The verb 'did' requires base form of the verb: 'state'
Suggestion: state
...information because, he did not clearly stated that they are earning profitable revenu...
^^^^^^
Line 2, column 426, Rule ID: NOW[2]
Message: Did you mean 'now' (=at this moment) instead of 'no' (negation)?
Suggestion: now
...nd custom of the resident and they have no any clear specification about the healt...
^^
Line 6, column 140, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...ean that they are health conscious. May be a course is included in the school for ...
^^
Transition Words or Phrases used:
but, finally, first, firstly, if, may, moreover, second, secondly, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 26.0 55.5748502994 47% => More preposition wanted.
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1650.0 2260.96107784 73% => OK
No of words: 319.0 441.139720559 72% => More content wanted.
Chars per words: 5.1724137931 5.12650576532 101% => OK
Fourth root words length: 4.22617688928 4.56307096286 93% => OK
Word Length SD: 2.71546827388 2.78398813304 98% => OK
Unique words: 167.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.523510971787 0.468620217663 112% => OK
syllable_count: 495.9 705.55239521 70% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 48.4670877375 57.8364921388 84% => OK
Chars per sentence: 103.125 119.503703932 86% => OK
Words per sentence: 19.9375 23.324526521 85% => OK
Discourse Markers: 4.3125 5.70786347227 76% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.196850911534 0.218282227539 90% => OK
Sentence topic coherence: 0.0660946622142 0.0743258471296 89% => OK
Sentence topic coherence SD: 0.0853749181598 0.0701772020484 122% => OK
Paragraph topic coherence: 0.102482290417 0.128457276422 80% => OK
Paragraph topic coherence SD: 0.0780717690874 0.0628817314937 124% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.