The following appeared as part of a business plan developed by the manager of the Rialto Movie
Theater.
"Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever. It should follow the example of the new Apex Theater in the mall outside of town. When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system. Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The extent to which rialto movie theater should make changes has been complicated in its implication. The manager of the rialto movie theater suggests that it must make big changes or close its doors forever. In addition, if the rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as apex. To buttress his argument, the author cites the features of apex and results from survey. Although following the way in which apex did might be beneficial to attract moviegoers, we need more evidences and know the answers to several questions to evaluate whether the recommendation is likely to have the predicted result.
To begin with, the author needs to answer the question that whether apex theater and rialto are comparable. In this business plan, it is indicated that rialto is located at downtown while apex theater is in the all outside of town. if citizens find downtown usually crowded and prefer watching a movie with shopping together, then it might not be approprite to simply copy the mode from apex. Furthermore, we should be offered more detailed information about two theaters, such as services, environment, media qualities and so on. Since apex just opened last year, many people might visit it out of curiosity or interest instead of other factors which ensure their frequent visit. Unless apex and rialto are comparable in almost all aspects, it would be meaningless to draw experience from apex. The author also fails to answer questions about the number of moviegoers of apex. if not many individuals visit apex, we cannot consider features in apex are distinguished and admirable, thereby making it groundless for rialto to make changes.
Moreover, another question requires answer is the validity of survey results. how many people participated in the survey? how the survey conducted and how the quetions formulated? if the sample size is too small, 85 percentage perhaps does not have significant meanings. In all likelihood, if the movie prices are affordable and reasonable for workers but not students, while most respondants are students, then the survey result would be problematic. Even though high price could be a justified reason to prevent people from going to movie theater, is it the major reason? how about other potential reasons? it is plausible that factors such as other recreational activities and extended work or study time would also impact people's behaviors greatly.
last but not least, the author unfairly suggest that to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as apex. As mentioned above, if the high price is the major drag on low attendance, lowering price or providing discount may be a more feasible way. When people are no longer pay much interest or stress on watching movie and would like to play video games, changing features is bootless. The author should also answer the question with regards to whether it is financially and technologically feasible to make changes. we know that plush carpeting and seats and a state-of-the-art sound system is not cheap. Therefore, it would not be a wise idea if the cost outweigh potential benefit much. There might be other better or relatively inexpensive approaches to achieve the expected results, such as giving rewards card, holding movie-related activities and so forth.
To sum up, as it stands, the recommendation is based on considerable unaddressed questions. To better decide whether the rialto movie theater would accomplish the expected result, the manager ought to answer the questions as follows: first, whether apex and rialto movie theater are comparable and whether rialto succeeded in doing so; second, whether survey result can provide convincing support to this suggestion; finally, whether offering the same feature as apex is the "must do" event.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 633 350
No. of Characters: 3160 1500
No. of Different Words: 291 200
Fourth Root of Number of Words: 5.016 4.7
Average Word Length: 4.992 4.6
Word Length SD: 2.669 2.4
No. of Words greater than 5 chars: 238 100
No. of Words greater than 6 chars: 175 80
No. of Words greater than 7 chars: 119 40
No. of Words greater than 8 chars: 70 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.773 21.0
Sentence Length SD: 12.76 7.5
Use of Discourse Markers (%): 0.682 0.12
Sentence-Text Coherence: 0.307 0.35
Sentence-Para Coherence: 0.505 0.50
Sentence-Sentence Coherence: 0.096 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 233, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... theater is in the all outside of town. if citizens find downtown usually crowded ...
^^
Line 3, column 879, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...about the number of moviegoers of apex. if not many individuals visit apex, we can...
^^
Line 3, column 1041, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... groundless for rialto to make changes. Moreover, another question requires answ...
^^^^^
Line 5, column 79, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: How
...swer is the validity of survey results. how many people participated in the survey?...
^^^
Line 5, column 123, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: How
...many people participated in the survey? how the survey conducted and how the quetio...
^^^
Line 5, column 181, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ducted and how the quetions formulated? if the sample size is too small, 85 percen...
^^
Line 5, column 575, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: How
... movie theater, is it the major reason? how about other potential reasons? it is pl...
^^^
Line 5, column 610, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...son? how about other potential reasons? it is plausible that factors such as othe...
^^
Line 5, column 630, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... potential reasons? it is plausible that factors such as other recreational activ...
^^
Line 8, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Last
...impact peoples behaviors greatly. last but not least, the author unfairly sugg...
^^^^
Line 8, column 565, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: We
...chnologically feasible to make changes. we know that plush carpeting and seats and...
^^
Transition Words or Phrases used:
also, but, finally, first, furthermore, if, may, moreover, second, so, then, therefore, while, in addition, such as, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 23.0 12.9520958084 178% => OK
Conjunction : 25.0 11.1786427146 224% => Less conjunction wanted
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 3260.0 2260.96107784 144% => OK
No of words: 632.0 441.139720559 143% => Less content wanted.
Chars per words: 5.1582278481 5.12650576532 101% => OK
Fourth root words length: 5.01394158123 4.56307096286 110% => OK
Word Length SD: 2.77815660861 2.78398813304 100% => OK
Unique words: 307.0 204.123752495 150% => OK
Unique words percentage: 0.485759493671 0.468620217663 104% => OK
syllable_count: 1005.3 705.55239521 142% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.76447105788 103% => OK
Subordination: 14.0 2.70958083832 517% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 30.0 19.7664670659 152% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 66.8238230973 57.8364921388 116% => OK
Chars per sentence: 108.666666667 119.503703932 91% => OK
Words per sentence: 21.0666666667 23.324526521 90% => OK
Discourse Markers: 4.7 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 14.0 4.67664670659 299% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.200198610568 0.218282227539 92% => OK
Sentence topic coherence: 0.0579449656071 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.106427177562 0.0701772020484 152% => OK
Paragraph topic coherence: 0.124665693087 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0949597046059 0.0628817314937 151% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.65 8.32208582834 104% => OK
difficult_words: 159.0 98.500998004 161% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.