The following is from a memo from the advertising director of the Super screen Movie Production Company.
According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
In the memorandum provided, the director recommends that the Super Screen Movie Production Company should distribute to the advetisement sector a much higher proportion of its budget for the next year. They believe that by doing so, they would be able to reach the public and generate higher profit. Such allegation is based on a few assumptions that may not be justified. In the following paragraphs, I would like to state these assumptions, and provide insight on how the allegations made by the director could be undermined should the assumptions they rely on be proven unwarrented.
First and foremost, the reason why the director insists that advertisement would boost their revenue is due to their belief that the combination of the fact that the drop in movie patronage and the rise in proportion positive reviews implies that the company is still making remarkable movies but the public is not privy of such superb movies. While the causal relationship is plausible, it is definitely not the sole possibility. Another likely explanation to the phenomena is that the people who did not enjoy the movies are the ones who have contributed to the decrease in viewership. Since these viewers are likely the group that have previously crutiqued and left negative reviews on their films, it is reasonable to deduce that the increase in the percentage of positive reviews is simply due to a decrease in negative comments. The director has spuriously alleged that the rise in the proportion of positive reviews in and of itself denotes a rise in the number of positive reviews. From close examination we can conclude that this is not the case as it is also possible for the ratio to rise because the number of negative feedback diminished.
Equally noteworthy is the effects advertisement could make on the overall success of the company. As a movie production company, it is safe to assume that Super Screen has already dedicated some proportion of their budget to methods of advertisement such as plastering posters around the city and broadcasting trailers on social media platforms and television. With such pre-existing efforts, it is reasonable to suggest that a wide proportion of the population who at least walks on streets and watch television would have already seen such advertisement. Therefore, the marginal effect of putting in more resources into promotion should be highly scrutinized. It is unlikely for so many people that have already seen the ads to suddenly aggrandize their willingness to watch the movie just be seeing more posters and longer trailers. Therefore, claiming that allocating a greater share of the budget to advertising would reap appreciable results is apocryphal. Individuals who decide not to go to a particular movie is more likely to be due to their lack of interest instead of lack of acknowledgement.
By way of conclusion I would like to reiterate the aforementioned assumptions and how they could greatly corrode the director's assertion. Firstly, insisting that the public is not in the know of the spectacular movies that they produce is the reason behind a drop in viewership but a rise in proportion in positive feedback is specious. It is also possible that the decrease in movie patronage and proportion of negative reviews are attributed to the same group of people who did not enjoy their movies, and have decided to stop going to them altogether. Secondly, maintaining that the effects of advertisement would justify a higher share of resources is unfounded. Given the posters and trailers that are extant, it is unreasonable for the marginal benefit of additional advertisement to be of great extend. If the movie production company follows through with the director's advice, it is possible for Super Screen to not only fail to see an increase in viewership, but also face a greater expense in advertisement that cannot be outweighed by revenue that does not increase.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 645 350
No. of Characters: 3238 1500
No. of Different Words: 276 200
Fourth Root of Number of Words: 5.04 4.7
Average Word Length: 5.02 4.6
Word Length SD: 2.912 2.4
No. of Words greater than 5 chars: 239 100
No. of Words greater than 6 chars: 186 80
No. of Words greater than 7 chars: 133 40
No. of Words greater than 8 chars: 93 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.043 21.0
Sentence Length SD: 11.319 7.5
Use of Discourse Markers (%): 0.609 0.12
Sentence-Text Coherence: 0.286 0.35
Sentence-Para Coherence: 0.451 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Equally,
...r of negative feedback diminished. Equally noteworthy is the effects advertisement...
^^^^^^^
Line 9, column 27, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'effects'' or 'effect's'?
Suggestion: effects'; effect's
...inished. Equally noteworthy is the effects advertisement could make on the overall...
^^^^^^^
Line 13, column 118, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
... and how they could greatly corrode the directors assertion. Firstly, insisting that the ...
^^^^^^^^^
Line 13, column 184, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ly, insisting that the public is not in the know of the spectacular movies that they pro...
^^^^^^^^
Line 13, column 868, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...uction company follows through with the directors advice, it is possible for Super Screen...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, second, secondly, so, still, therefore, while, at least, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 37.0 19.6327345309 188% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 28.0 13.6137724551 206% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 53.0 28.8173652695 184% => Less pronouns wanted
Preposition: 91.0 55.5748502994 164% => OK
Nominalization: 26.0 16.3942115768 159% => OK
Performance on vocabulary words:
No of characters: 3294.0 2260.96107784 146% => OK
No of words: 645.0 441.139720559 146% => Less content wanted.
Chars per words: 5.10697674419 5.12650576532 100% => OK
Fourth root words length: 5.03952876749 4.56307096286 110% => OK
Word Length SD: 2.98756270522 2.78398813304 107% => OK
Unique words: 278.0 204.123752495 136% => OK
Unique words percentage: 0.431007751938 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 1053.0 705.55239521 149% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 66.0242837837 57.8364921388 114% => OK
Chars per sentence: 143.217391304 119.503703932 120% => OK
Words per sentence: 28.0434782609 23.324526521 120% => OK
Discourse Markers: 4.34782608696 5.70786347227 76% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.175918652833 0.218282227539 81% => OK
Sentence topic coherence: 0.0480340601752 0.0743258471296 65% => OK
Sentence topic coherence SD: 0.0525455079012 0.0701772020484 75% => OK
Paragraph topic coherence: 0.110292407804 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0235931822905 0.0628817314937 38% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.7 14.3799401198 116% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.84 8.32208582834 106% => OK
difficult_words: 156.0 98.500998004 158% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.