The memorandum of the business manager claims that the use of margarine instead of butter has not affected their customers, and only 2 percent of the whole have complained. The business manager based on this premise concludes that the customers do not know to distinguish between butter and margarine or the vernacular of many people have 'butter' as the term for margarine. The conclusion seems to be fair at first glance but has certain flaws that undermine the conclusion.
First and foremost, the business manager received complaints from only 2 percent of customers, and he hence concludes that the remaining 98 percent are happy with the change. However, the conclusion seems to be made in a haphazard manner without giving much thought to the fact that the company actually did not receive any kind of feedback from the 98 percent. It might have had happened that some of these didn't get time to raise a complaint about the change, or some might be unaware of the fact that a complaint system exists in the first place. The business manager should get a feedback from all the customers, whether they are happy or not, in order to conclude this statement. A good and working feedback system should be installed to cater to all the needs and demands of the customer.
The second important factor that the business manager needs to consider, is the current base of customers that the Happy Pancake House caters to. There is not a single statement mentioning the same. The factor of 2 percent will seem considerable if the number of customers is few. Hence the good amount of thought needs to be given to this factor.
Another factor that needs to be considered is the kind of customers Happy Pancake House has, the age group, the economic strata and many factors of this ilk. It might have had happened that the customers were unable to differentiate between the two tastes of butter and margarine, due to their old age, or the customers might be too young to identify the difference. There is another possibility that the customer didn't pay much attention to the taste of what they are eating due to their busy schedule.
Another flaw in the business manager's conclusion is the fact that if people of a particular vernacular mentioned 'butter' for margarine, then they might be situated in a particular locality in such a diverse country. Eg, in a diverse country like India, people of similar local languages live in different states. Similar in the case of Happy Pancake House, it might have happened that people from a particular locality have complained and others didn't. However, the argument does not mention any of these. The change taking place is in all the stores of Happy Pancake House, and not in a particular outlet.
The business manager has to take into consideration all of these factors before making any kind of conclusion.
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 491 350
No. of Characters: 2312 1500
No. of Different Words: 201 200
Fourth Root of Number of Words: 4.707 4.7
Average Word Length: 4.709 4.6
Word Length SD: 2.529 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.55 21.0
Sentence Length SD: 8.207 7.5
Use of Discourse Markers (%): 0.55 0.12
Sentence-Text Coherence: 0.324 0.35
Sentence-Para Coherence: 0.583 0.50
Sentence-Sentence Coherence: 0.094 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 374, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... have butter as the term for margarine. The conclusion seems to be fair at first gl...
^^^
Line 3, column 217, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a haphazard manner" with adverb for "haphazard"; eg, "in a hasty manner" with "hastily".
...owever, the conclusion seems to be made in a haphazard manner without giving much thought to the fact...
^^^^^^^^^^^^^^^^^^^^^
Line 3, column 409, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ht have had happened that some of these didnt get time to raise a complaint about the...
^^^^^
Line 5, column 282, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...able if the number of customers is few. Hence the good amount of thought needs to be ...
^^^^^
Line 5, column 349, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ought needs to be given to this factor. Another factor that needs to be consider...
^^^^^
Line 7, column 415, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...s another possibility that the customer didnt pay much attention to the taste of what...
^^^^^
Line 9, column 30, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...hedule. Another flaw in the business managers conclusion is the fact that if people o...
^^^^^^^^
Line 9, column 446, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...lar locality have complained and others didnt. However, the argument does not mention...
^^^^^
Line 9, column 607, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... House, and not in a particular outlet. The business manager has to take into co...
^^^^^^
Transition Words or Phrases used:
actually, but, first, hence, however, if, second, so, then, as to, kind of, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2372.0 2260.96107784 105% => OK
No of words: 488.0 441.139720559 111% => OK
Chars per words: 4.8606557377 5.12650576532 95% => OK
Fourth root words length: 4.70007681154 4.56307096286 103% => OK
Word Length SD: 2.58439581333 2.78398813304 93% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.434426229508 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 749.7 705.55239521 106% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 49.3648088596 57.8364921388 85% => OK
Chars per sentence: 112.952380952 119.503703932 95% => OK
Words per sentence: 23.2380952381 23.324526521 100% => OK
Discourse Markers: 4.47619047619 5.70786347227 78% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.225574469282 0.218282227539 103% => OK
Sentence topic coherence: 0.0693177098487 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.0590259821917 0.0701772020484 84% => OK
Paragraph topic coherence: 0.114862031359 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0318826138136 0.0628817314937 51% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 7.46 8.32208582834 90% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.