The following is a memorandum from the business manager of a television station. “Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time
devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the
argument and explain how the evidence would weaken or strengthen the argument.
The present argument seems coherent and plausible at first glance; however, further inspection would dictate that the business manager is making inferences off of inconclusive data.
For starters, the manager talks about the tangible complaints that he has received-- what he fails to mention or analyze is the target audience which likes the incorporation of national news with less attention to weather. People are only prone to call and voice their complaints, it is much more of a rarer occurence that a viewer will phone in to simply tell the business manager he is pleased with the change.
This also brings us into the operationlization of what the manager deems as success. If it is viewer count, he must ask himself what is the timeline that he is judging his station's preformance by. Is one year enough to conclude that TV station has failed to build a broader audience?
The same may also be said with advertising revenues; that is, could reverting from national to local news restrict the possibility of building bigger advertising contracts from businesses that prefer a national audience? Would this prove to produce a more lucrative advertising revenue in the long run? Indirectly, if he reverts back to restricting the late-night news program to only local news, he may be hindering the potential to make additional revenue.
In line with the advertising revenues, the business manager also makes the claim that local businesses are cancelling their advertising contracts because of the increased time to
Grammar and spelling errors:
Line 13, column 69, Rule ID: DID_BASEFORM[1]
Message: The verb 'could' requires the base form of the verb: 'revert'
Suggestion: revert
...th advertising revenues; that is, could reverting from national to local news restrict th...
^^^^^^^^^
Transition Words or Phrases used:
also, first, however, if, may, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 32.0 55.5748502994 58% => More preposition wanted.
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1293.0 2260.96107784 57% => More number of characters wanted.
No of words: 248.0 441.139720559 56% => More content wanted.
Chars per words: 5.21370967742 5.12650576532 102% => OK
Fourth root words length: 3.96837696647 4.56307096286 87% => OK
Word Length SD: 2.86638531993 2.78398813304 103% => OK
Unique words: 147.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.592741935484 0.468620217663 126% => OK
syllable_count: 398.7 705.55239521 57% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 53.013300218 57.8364921388 92% => OK
Chars per sentence: 129.3 119.503703932 108% => OK
Words per sentence: 24.8 23.324526521 106% => OK
Discourse Markers: 3.3 5.70786347227 58% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.239637967314 0.218282227539 110% => OK
Sentence topic coherence: 0.0827850674997 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0595688942875 0.0701772020484 85% => OK
Paragraph topic coherence: 0.113490830803 0.128457276422 88% => OK
Paragraph topic coherence SD: 0.0609415669684 0.0628817314937 97% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.84 8.32208582834 106% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Minimum 250 words wanted.
Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.