The following is a memorandum from the business manager of a television station.
"Over the past year, our latenight
news program has devoted increased time to national
news and less time to weather and local news. During this period, most of the complaints
received from viewers were concerned with our station's coverage of weather and local
news. In addition, local businesses that used to advertise during our latenight
news
program have canceled their advertising contracts with us. Therefore, in order to attract
more viewers to our news programs and to avoid losing any further advertising revenues,
we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument.
Be sure to explain how the argument depends on these assumptions and what the implications
are for the argument if the assumptions prove unwarranted.
The claim by business manager of a television station states that, the coverage should be expanded for weather and local news on all news programs. This claim is considered in order to avoid complaints received by viewers and losing the revenue through advertizing, as late night devoted time to national news was increased. The claim considers one year duration since the changes are made.
The factors affecting due to change are cancelled contracts from local businesses advertizing and thus reduced revenue. However, the amount of revenue from local business advertisements during latenight programs needs to be
quantified in order to look after losses.
The complaints by viewers need to be sorted in order to know what proportion of complaints are coming from the latenight viewers, there is no stastical data provided on the type of the complaints, thus this claim has to be supported with the substantial data. Moreover the suggestion claiming all news programs should cover weather and local news is ill, as there might be a very small group of viewers those watch these program. Thus the survey about the viewers choosing to watch what type of program has to be done in order to consider how many programs should be dedicated for the mentioned interests. Otherwise the coverage on many pragrams will lead to loose the remaining set of viewers who opt to watch some other programs.
finally increasing the coverage for weather and local news might not increase the vievers as mentioned, it might just help to maintain the old viewers. In order to attract more viewers the type of programs covered might need to be changed, this can be decided on the basis of the survey considering the viewers from the all age groups and the time they prefer to watch.
Thus in order to come to conclusion, a proper dataset is required to support the claim by the manager.
The dataset can include information about proportion of viewers who wish to watch the local and weather news, part of revenue coming from the mentioned programs in order to account for the losses. Also the track on the numbers of viewers has to be kept as the data provided considers
the change since last one year, the given data can vary with time.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 8 2
No. of Sentences: 14 15
No. of Words: 378 350
No. of Characters: 1810 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.409 4.7
Average Word Length: 4.788 4.6
Word Length SD: 2.469 2.4
No. of Words greater than 5 chars: 123 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27 21.0
Sentence Length SD: 8.718 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.396 0.35
Sentence-Para Coherence: 0.576 0.50
Sentence-Sentence Coherence: 0.091 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 261, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
...be supported with the substantial data. Moreover the suggestion claiming all news progra...
^^^^^^^^
Line 5, column 431, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...p of viewers those watch these program. Thus the survey about the viewers choosing t...
^^^^
Line 5, column 607, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Otherwise,
... dedicated for the mentioned interests. Otherwise the coverage on many pragrams will lead...
^^^^^^^^^
Line 5, column 660, Rule ID: LOOSE_LOSE[3]
Message: Did you mean 'lose' (= miss, waste, suffer the loss etc.)?
Suggestion: lose
... coverage on many pragrams will lead to loose the remaining set of viewers who opt to...
^^^^^
Line 7, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Finally
...ho opt to watch some other programs. finally increasing the coverage for weather and...
^^^^^^^
Line 7, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: finally,
...ho opt to watch some other programs. finally increasing the coverage for weather and...
^^^^^^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...s and the time they prefer to watch. Thus in order to come to conclusion, a prope...
^^^^
Line 10, column 197, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ams in order to account for the losses. Also the track on the numbers of viewers has...
^^^^
Transition Words or Phrases used:
also, finally, however, if, look, moreover, so, thus, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 8.0 28.8173652695 28% => OK
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1855.0 2260.96107784 82% => OK
No of words: 378.0 441.139720559 86% => More content wanted.
Chars per words: 4.90740740741 5.12650576532 96% => OK
Fourth root words length: 4.40933352052 4.56307096286 97% => OK
Word Length SD: 2.53180684717 2.78398813304 91% => OK
Unique words: 177.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.468253968254 0.468620217663 100% => OK
syllable_count: 562.5 705.55239521 80% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 46.7335587154 57.8364921388 81% => OK
Chars per sentence: 132.5 119.503703932 111% => OK
Words per sentence: 27.0 23.324526521 116% => OK
Discourse Markers: 4.21428571429 5.70786347227 74% => OK
Paragraphs: 8.0 5.15768463074 155% => Less paragraphs wanted.
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.268434900903 0.218282227539 123% => OK
Sentence topic coherence: 0.103994729508 0.0743258471296 140% => OK
Sentence topic coherence SD: 0.0806419147292 0.0701772020484 115% => OK
Paragraph topic coherence: 0.118873969413 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0931121509242 0.0628817314937 148% => OK
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 8.36 8.32208582834 100% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.