'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the memorandum from the business manager of a television station concludes that restoring the time previously devoted to weather and local news will prevent losing the revenues from advertsiement and attract more viewers to the program. To support his argument the manager provies the evidences like the complaints received from viewers concerning weather and local news, and decline in advertisements from local business. The author argument is potentially valid, however, the author should provide some further evidence to asses the validity of the argument and retain the persuasiveness of the argument.
First of all, the author assumes that more time has been devoted to national news and less time to weather and local news by the television station. It is possible that only two minutes is added which is potentially not a significant amount of time. It is also possible that major events were held during the past year which garnered the attention of the station to national news. It is possible that devoting more time to nation news and less time to weather and local news is a general trend and not any fluke. If any of these cases are true then argument does not hold water.
Secondly, the author assumes that the complaints received from viewers concerning station's coverage of weather and local news were significant. It is possibe that the number of complaints received were only 5 and 3 of them were complaints regarding weather and local news. The author fails to lucidly state wheather the complaints were from large number of viewers or the large number of complaints from single viewer. It is possible that only 1 people had complained multiple times. It is also possible that the concern of viewers regarding weather and local news was not pertaing to the length of news rather content of the news. If these are the case then argument does not hold water.
Thirdly, the author erroneously assumes that the decrease in the advertisement from loca business is due to the reduction in the time alloted for weather or local news. It is possible that the place is facing some economic recession and business are not doing well. It is possible that the television station has increased the contract amount for advertsiement which ultimately prevented small local businesses from advertising on the television station. Perhaps, a new television station has been stared in the town and the competition for advetisement has increased from the past. It is also possible that a popular radio station is advertising local businesses for free to promote local businesses and products and local business has started advertising on those radio stations. If any of these cases are true, then the argument is dramatically weakened.
In conclusion, the author fails to provide several evidences to evaluate the argument so the argument is not as persuasive as it sounds. The author should provide evidences like the exact statistics of number of complaint, numbers of viewers who complained, economic condition of that area, presence of any other television stations or radio stations etc. in order to subsatntiate his argument. If author provides all these evidences then his argument is strengthened and becomes persuasive as it intends.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 12 2
No. of Sentences: 23 15
No. of Words: 530 350
No. of Characters: 2678 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.798 4.7
Average Word Length: 5.053 4.6
Word Length SD: 2.718 2.4
No. of Words greater than 5 chars: 197 100
No. of Words greater than 6 chars: 167 80
No. of Words greater than 7 chars: 112 40
No. of Words greater than 8 chars: 61 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.043 21.0
Sentence Length SD: 7.316 7.5
Use of Discourse Markers (%): 0.609 0.12
Sentence-Text Coherence: 0.358 0.35
Sentence-Para Coherence: 0.358 0.50
Sentence-Sentence Coherence: 0.136 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 381, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ention of the station to national news. It is possible that devoting more time to ...
^^
Line 2, column 513, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...s is a general trend and not any fluke. If any of these cases are true then argume...
^^
Line 3, column 568, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ers regarding weather and local news was not pertaing to the length of news rathe...
^^
Line 3, column 633, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...gth of news rather content of the news. If these are the case then argument does n...
^^
Transition Words or Phrases used:
also, first, however, if, regarding, second, secondly, so, then, third, thirdly, well, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 28.0 16.3942115768 171% => OK
Performance on vocabulary words:
No of characters: 2720.0 2260.96107784 120% => OK
No of words: 530.0 441.139720559 120% => OK
Chars per words: 5.1320754717 5.12650576532 100% => OK
Fourth root words length: 4.79809637944 4.56307096286 105% => OK
Word Length SD: 2.75501161516 2.78398813304 99% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.379245283019 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 862.2 705.55239521 122% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 51.468689916 57.8364921388 89% => OK
Chars per sentence: 113.333333333 119.503703932 95% => OK
Words per sentence: 22.0833333333 23.324526521 95% => OK
Discourse Markers: 4.75 5.70786347227 83% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.382890751775 0.218282227539 175% => OK
Sentence topic coherence: 0.124196133971 0.0743258471296 167% => OK
Sentence topic coherence SD: 0.137449292612 0.0701772020484 196% => OK
Paragraph topic coherence: 0.233391383855 0.128457276422 182% => OK
Paragraph topic coherence SD: 0.139557359313 0.0628817314937 222% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.47 12.5979740519 99% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.