The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The business manager of the televation station stated that they needed to restore the time devoted to the weather and local news as he thought, this action would bring back the audience as well as adverisment that they lost due to the cut of time. This statement needed further evaluation to reach the conclusion.
Firstly, the increase in the late-night news program may not related to its contents. They may repeat the same news over and over again which lead to the boredom of audience and finally stop watching the station. In that case, the statement of the manager will weaken.
Secondly, the number of viewers who complaints also needed to evalute the restoration of weather and local news time. If the number of viewers is insignificant, this statement will weaken. Though viewers are may be simply more curious about the weather and local news, the number of viewers who complaints play the major role here.
Thirdly, the late-night news program may not attract as many viewers as the day-time or prime-time news program does which contributes to the cut in advertisment contracts. There is no data to denounce the possibility and also resoration of time for weather and local news will not ensure the advertising contracts.
Thus, to strengthen the statement of the business manager, there should be more information about the number of total complaints or the amount of decreased revenues. Without further data, it is impossible to evalute the statement
Comments
e-rater score report
No. of Words: 243 350
Minimum 250 words wanted
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 10 2
No. of Sentences: 12 15
No. of Words: 243 350
No. of Characters: 1197 1500
No. of Different Words: 117 200
Fourth Root of Number of Words: 3.948 4.7
Average Word Length: 4.926 4.6
Word Length SD: 2.59 2.4
No. of Words greater than 5 chars: 88 100
No. of Words greater than 6 chars: 71 80
No. of Words greater than 7 chars: 39 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.25 21.0
Sentence Length SD: 9.993 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.394 0.35
Sentence-Para Coherence: 0.394 0.50
Sentence-Sentence Coherence: 0.091 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 4, column 124, Rule ID: DOES_NP_VBZ[1]
Message: Did you mean 'contribute'?
Suggestion: contribute
...e or prime-time news program does which contributes to the cut in advertisment contracts. T...
^^^^^^^^^^^
Line 5, column 112, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... be more information about the number of total complaints or the amount of decrea...
^^
Transition Words or Phrases used:
also, but, finally, first, firstly, if, may, second, secondly, so, then, third, thirdly, thus, well, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 19.6327345309 31% => More to be verbs wanted.
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 31.0 55.5748502994 56% => More preposition wanted.
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1228.0 2260.96107784 54% => More number of characters wanted.
No of words: 243.0 441.139720559 55% => More content wanted.
Chars per words: 5.05349794239 5.12650576532 99% => OK
Fourth root words length: 3.94822203886 4.56307096286 87% => OK
Word Length SD: 2.66277722756 2.78398813304 96% => OK
Unique words: 117.0 204.123752495 57% => More unique words wanted.
Unique words percentage: 0.481481481481 0.468620217663 103% => OK
syllable_count: 374.4 705.55239521 53% => syllable counts are too short.
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 54.9072450188 57.8364921388 95% => OK
Chars per sentence: 102.333333333 119.503703932 86% => OK
Words per sentence: 20.25 23.324526521 87% => OK
Discourse Markers: 9.25 5.70786347227 162% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.368599800711 0.218282227539 169% => OK
Sentence topic coherence: 0.130542539114 0.0743258471296 176% => OK
Sentence topic coherence SD: 0.0966469798095 0.0701772020484 138% => OK
Paragraph topic coherence: 0.196759763104 0.128457276422 153% => OK
Paragraph topic coherence SD: 0.0900115324711 0.0628817314937 143% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.01 12.5979740519 95% => OK
dale_chall_readability_score: 8.01 8.32208582834 96% => OK
difficult_words: 52.0 98.500998004 53% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Minimum 250 words wanted.
Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.