The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
Television shows in particular the news is what attracts or to says rolls eyes of everyone, irrespective to age groups. Everyone likes to be updated with day-to-day events and what else could be as effective as local news channels. it may end up true that localities prefer local news, and weather report over national news the author fails to give a cogent argument of his position. The memo is rife with holes and unstated assumption which very much decide the base of the argument.
As world has seen a drastic change within the last year amide the covid 19 situation, people’s perspectives and choices have flipped opposites.
First of all the author fails to state the exact number of complaints and their nature. Moreover, it is for sure that people will be interested in local news and weather report as that is what will be affecting them more.
Another flawed assumption considered is that the reason of local business to cancel the contracts is the national-local news issue, whereas this might not be the case. Due to lockdowns, decrease in GDP, local businesses have gone out of business and some shut down for life, making a valid reason for them to cancel the contract. However, if the channel reduces advertisement rates, increases payment duration, introduces payment in installments local business might reinstate their contracts.
Finally, the executive, before taking the decision, must conduct a survey with viewers, advertising businesses and all other stakeholders, asking relevant questions like what would they really want, what makes them prefer other channels over theirs. However, a followed research based on the results is necessary. This must be done in intervals of time to keep up with new trends/ preferences of the people securing the channel adequate revenue funds and advertisers.
The author certainly can conclude that to increase viewers local news and weather news coverage should increase but a further analysis over the unwarranted assumptions shows a different picture. Considering the mentioned flaws, the conclusion no longer holds grounds.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 8 2
No. of Sentences: 14 15
No. of Words: 335 350
No. of Characters: 1711 1500
No. of Different Words: 202 200
Fourth Root of Number of Words: 4.278 4.7
Average Word Length: 5.107 4.6
Word Length SD: 2.652 2.4
No. of Words greater than 5 chars: 127 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.929 21.0
Sentence Length SD: 9.323 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.312 0.35
Sentence-Para Coherence: 0.655 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 233, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...be as effective as local news channels. it may end up true that localities prefer ...
^^
Line 3, column 76, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'situation' seems to be countable, so consider using: 'situations'.
Suggestion: situations
...within the last year amide the covid 19 situation, people’s perspectives and choices have...
^^^^^^^^^
Line 3, column 145, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ves and choices have flipped opposites. First of all the author fails to state t...
^^^^^
Line 5, column 223, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...at is what will be affecting them more. Another flawed assumption considered is ...
^^^^^
Line 7, column 495, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...siness might reinstate their contracts. Finally, the executive, before taking th...
^^^^^
Transition Words or Phrases used:
but, finally, first, however, if, may, moreover, really, so, whereas, in particular, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1768.0 2260.96107784 78% => OK
No of words: 335.0 441.139720559 76% => More content wanted.
Chars per words: 5.2776119403 5.12650576532 103% => OK
Fourth root words length: 4.27820116611 4.56307096286 94% => OK
Word Length SD: 2.75089810969 2.78398813304 99% => OK
Unique words: 204.0 204.123752495 100% => OK
Unique words percentage: 0.608955223881 0.468620217663 130% => OK
syllable_count: 538.2 705.55239521 76% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 46.9295453017 57.8364921388 81% => OK
Chars per sentence: 117.866666667 119.503703932 99% => OK
Words per sentence: 22.3333333333 23.324526521 96% => OK
Discourse Markers: 6.46666666667 5.70786347227 113% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.257007835395 0.218282227539 118% => OK
Sentence topic coherence: 0.0787265001917 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0716942364886 0.0701772020484 102% => OK
Paragraph topic coherence: 0.117928248166 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.0638628243205 0.0628817314937 102% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.64 12.5979740519 108% => OK
dale_chall_readability_score: 9.3 8.32208582834 112% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.