The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The memorandum of the business manager of the television station talks about the shift of time devoted to national news with weather and local news. The business owner has made a lot of dangerous assumptions which are actually not true.
The three assumptions which are particularly dangerous are talked about in the following content.
First, the businessman makes the assumption that the viewers of the late-night programs are more interested in national news than the weather and local news. This might not actually be the case. Are the people really interested in the national news in late-night programs? People who watch late-night shows might be the people who came back from work and are looking to get a brief about tomorrow's weather forecast which might help them take necessary precautions if needed. It might happen that today was a good sunny day but tomorrow is rainy, so knowing the weather helps the person to use an alternative mode of transportation as well as carry an umbrella. There is also another scenario where the person watching late-night programs is interested in local news as that is the news that affects him the most. Say, there as has been some incident on some road and it would not be beneficial to travel on that road tomorrow to work. this helps the person to not arrive late at the office.
Thus, businessman receives complaints about not having adequate weather or local news time.
Second, the canceling of the advertisement of local businesses might not be actually related to the television station devoting more time to national news programs.Is the sole reason of local businesses pulling out their advertisement contracts is due to the station changing time devoted to local and weather news? It is possible that the local business did some research and found out that their sales might increase significantly if they advertised on some other station or even at some other time. It is possible that the target audience for the business might be people above the age of 60 or even small children, both of which sleep early in the night and watch more television in the daytime. It is of no use advertising during late-night shows if there is not much of a target audience. As mentioned earlier, there might be another television station that has a lot more of viewers than the station currently in talk about. Higher the viewers, the higher the sales.
Third, the businessman makes a bold assumption that the station would attract more viewers and avoid losing more advertising revenues by restoring the amount of time devoted to weather and local news. Is "amount" of time the appropriate parameter which is creating all this ruckus? Restoring the "amount" of time might not be the case. Rather the time slot is something which the business man should consider to get back in the game.
In conclusion, it can be clearly understood that the station hasn't put into enough amount of time in research or survey to come to the conclusion. The business man should do some more research and answer the above questions before making a business decision
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 4 2
No. of Sentences: 23 15
No. of Words: 525 350
No. of Characters: 2524 1500
No. of Different Words: 221 200
Fourth Root of Number of Words: 4.787 4.7
Average Word Length: 4.808 4.6
Word Length SD: 2.58 2.4
No. of Words greater than 5 chars: 165 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.826 21.0
Sentence Length SD: 10.889 7.5
Use of Discourse Markers (%): 0.565 0.12
Sentence-Text Coherence: 0.316 0.35
Sentence-Para Coherence: 0.517 0.50
Sentence-Sentence Coherence: 0.11 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...umptions which are actually not true. The three assumptions which are particularl...
^^^
Line 4, column 936, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...o travel on that road tomorrow to work. this helps the person to not arrive late at ...
^^^^
Line 7, column 165, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Is
...ing more time to national news programs.Is the sole reason of local businesses pul...
^^
Line 7, column 701, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...d watch more television in the daytime. It is of no use advertising during late-ni...
^^
Line 9, column 357, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Rather,
...nt' of time might not be the case. Rather the time slot is something which the bu...
^^^^^^
Line 9, column 421, Rule ID: ADMIT_ENJOY_VB[3]
Message: This verb is used with the gerund form: 'consider getting'.
Suggestion: consider getting
...something which the business man should consider to get back in the game. In conclusion, it ...
^^^^^^^^^^^^^^^
Line 11, column 62, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
... be clearly understood that the station hasnt put into enough amount of time in resea...
^^^^^
Transition Words or Phrases used:
actually, also, but, first, if, look, really, second, so, third, thus, well, in conclusion, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2601.0 2260.96107784 115% => OK
No of words: 523.0 441.139720559 119% => OK
Chars per words: 4.97323135755 5.12650576532 97% => OK
Fourth root words length: 4.78217453174 4.56307096286 105% => OK
Word Length SD: 2.73417213709 2.78398813304 98% => OK
Unique words: 221.0 204.123752495 108% => OK
Unique words percentage: 0.422562141491 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 809.1 705.55239521 115% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 62.9249994482 57.8364921388 109% => OK
Chars per sentence: 108.375 119.503703932 91% => OK
Words per sentence: 21.7916666667 23.324526521 93% => OK
Discourse Markers: 4.25 5.70786347227 74% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.40707609652 0.218282227539 186% => OK
Sentence topic coherence: 0.122081331143 0.0743258471296 164% => OK
Sentence topic coherence SD: 0.125161499046 0.0701772020484 178% => OK
Paragraph topic coherence: 0.203342323607 0.128457276422 158% => OK
Paragraph topic coherence SD: 0.111493966513 0.0628817314937 177% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 7.33 8.32208582834 88% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.