The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
As per the argument provided, the loss of advertising revenues has been ascribed to the decrease in weather and local news broadcast. However, we would need to further analyse the situation in order to establish if the argument holds water.
The business manager states that local businesses would advertise in their late night shows have canceled their contracts. These events have taken place in tandem with the increase in the broadcasting of national news as compared to the daily local news and weather forecasts. The flaw in the above reasoning is that there is no information provided on the relationship between the local businesses and the daily weather updates they would receive. If these businesses and their profits are heavily dependent on the weather forecasts, then the argument is cogent enough else it fails to suffice for the ending of the advertising contracts.
However, I do partially agree with the reason for the loss of the viewers.
As per the business manager, the understanding is that due to the lesser coverage on daily news and weather, there has been a decrease in the number of viewers and hence the revenue. It might be the case wherein the city where the television station is located has extreme weather conditions such that the daily lives of the people depend on the climate updates. Hence, this could be a probable reason to the loss of viewers. Restoring the time for weather updates to former level might ameliorate the situation if the assumption made is correct.
The above reasoning stated also adds weight to another probable reason as to why the local businesses cancelled their contracts. However, we can't be sure. There might have been an internal dispute between the management and these local businessmen which has not been brought to light in the prompt provided. Hence, considering the reasons and assumptions made to evaluate the argument, I believe that the argument is not a very strong argument and needs further backing.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 587, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...gument is cogent enough else it fails to suffice for the ending of the advertisin...
^^
Line 8, column 142, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
... cancelled their contracts. However, we cant be sure. There might have been an inter...
^^^^
Transition Words or Phrases used:
also, hence, however, if, so, then, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1660.0 2260.96107784 73% => OK
No of words: 328.0 441.139720559 74% => More content wanted.
Chars per words: 5.06097560976 5.12650576532 99% => OK
Fourth root words length: 4.25567506705 4.56307096286 93% => OK
Word Length SD: 2.62950556647 2.78398813304 94% => OK
Unique words: 161.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.490853658537 0.468620217663 105% => OK
syllable_count: 519.3 705.55239521 74% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 46.2423567258 57.8364921388 80% => OK
Chars per sentence: 110.666666667 119.503703932 93% => OK
Words per sentence: 21.8666666667 23.324526521 94% => OK
Discourse Markers: 2.73333333333 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191734120695 0.218282227539 88% => OK
Sentence topic coherence: 0.0615107254034 0.0743258471296 83% => OK
Sentence topic coherence SD: 0.0591476423548 0.0701772020484 84% => OK
Paragraph topic coherence: 0.0919327757575 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.0694562918325 0.0628817314937 110% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 8.14 8.32208582834 98% => OK
difficult_words: 72.0 98.500998004 73% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 587, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...gument is cogent enough else it fails to suffice for the ending of the advertisin...
^^
Line 8, column 142, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
... cancelled their contracts. However, we cant be sure. There might have been an inter...
^^^^
Transition Words or Phrases used:
also, hence, however, if, so, then, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1660.0 2260.96107784 73% => OK
No of words: 328.0 441.139720559 74% => More content wanted.
Chars per words: 5.06097560976 5.12650576532 99% => OK
Fourth root words length: 4.25567506705 4.56307096286 93% => OK
Word Length SD: 2.62950556647 2.78398813304 94% => OK
Unique words: 161.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.490853658537 0.468620217663 105% => OK
syllable_count: 519.3 705.55239521 74% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 46.2423567258 57.8364921388 80% => OK
Chars per sentence: 110.666666667 119.503703932 93% => OK
Words per sentence: 21.8666666667 23.324526521 94% => OK
Discourse Markers: 2.73333333333 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191734120695 0.218282227539 88% => OK
Sentence topic coherence: 0.0615107254034 0.0743258471296 83% => OK
Sentence topic coherence SD: 0.0591476423548 0.0701772020484 84% => OK
Paragraph topic coherence: 0.0919327757575 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.0694562918325 0.0628817314937 110% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 8.14 8.32208582834 98% => OK
difficult_words: 72.0 98.500998004 73% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.