The Business manager of television station contends that they should restore the time devoted to weather and local news to its former level, in order to attract more viewers and avoid losing any further advertising revenues. He believes that his loss in viewership and advertising revenue has happened as they have increased their late night new program time to national news. The argument seems coherent at first glance. However, upon scrutiny, one can fathom that its based on faulty assumptions and reasoning.
The most glaring error is that Business manager has not given any specific data regarding the type of complaints received from viewers regarding coverage of weather. The Business manager is assuming that these complaints are regarding the reduction in coverage time of the weather and local news. However, these complaints may be regarding the poor quality, many errors in the local and weather news. Thus this shows that the argument is quite vague and is based on flawed assumption.
In addition, the Business manager has not given any specific reason regarding the local businesses canceling their advertising contracts. There may be multiple reasons for the cancellation of these advertising contracts. For example, the advertising costs may be high in comparison to other channels, an economic slowdown may have occured due to which the advertising companies may have been canceling their contracts. Hence, in the absence of any specific reason, the argument becomes flawed.
Even if one ignores these flaws and considers these reasons to be valid, since the Business manager has not mentioned anything regarding how much time they had increased for national news or the response they have received for national news one cannot decide that they should restore the time devoted to weather and local news. This is so because may be the time being devoted to national news has just increased by 10 minutes which can hardly impact the viewership and advertising revenue.
Thus in the light of these fallacies and faulty reasoning the validity of this argument becomes questionable. In order to strengthen the argument the author should present specific information regarding types of complaints they received, how much time they had reduced for local and weather news and reasons for cancellation of the advertising costs.Otherwise the argument will remained flawed and questionable.
Essay evaluation report
Sentence: For example, the advertising costs may be high in comparison to other channels, an economic slowdown may have occured due to which the advertising companies may have been canceling their contracts.
Error: occured Suggestion: No alternate word
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argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 380 350
No. of Characters: 1987 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.415 4.7
Average Word Length: 5.229 4.6
Word Length SD: 2.594 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.75 21.0
Sentence Length SD: 12.512 7.5
Use of Discourse Markers (%): 0.875 0.12
Sentence-Text Coherence: 0.365 0.35
Sentence-Para Coherence: 0.593 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 403, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...y errors in the local and weather news. Thus this shows that the argument is quite v...
^^^^
Line 7, column 151, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ntioned anything regarding how much time they had increased for national news or...
^^
Line 7, column 157, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d anything regarding how much time they had increased for national news or the r...
^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... viewership and advertising revenue. Thus in the light of these fallacies and fau...
^^^^
Line 9, column 351, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Otherwise
...r cancellation of the advertising costs.Otherwise the argument will remained flawed and q...
^^^^^^^^^
Line 9, column 351, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Otherwise,
...r cancellation of the advertising costs.Otherwise the argument will remained flawed and q...
^^^^^^^^^
Line 9, column 379, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'remain'
Suggestion: remain
...ising costs.Otherwise the argument will remained flawed and questionable.
^^^^^^^^
Transition Words or Phrases used:
first, hence, however, if, may, regarding, so, then, thus, for example, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2036.0 2260.96107784 90% => OK
No of words: 379.0 441.139720559 86% => More content wanted.
Chars per words: 5.37203166227 5.12650576532 105% => OK
Fourth root words length: 4.41224685777 4.56307096286 97% => OK
Word Length SD: 2.70461805454 2.78398813304 97% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.445910290237 0.468620217663 95% => OK
syllable_count: 632.7 705.55239521 90% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 77.8855079187 57.8364921388 135% => OK
Chars per sentence: 127.25 119.503703932 106% => OK
Words per sentence: 23.6875 23.324526521 102% => OK
Discourse Markers: 5.1875 5.70786347227 91% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.287970738406 0.218282227539 132% => OK
Sentence topic coherence: 0.103825832649 0.0743258471296 140% => OK
Sentence topic coherence SD: 0.102941567934 0.0701772020484 147% => OK
Paragraph topic coherence: 0.182964960893 0.128457276422 142% => OK
Paragraph topic coherence SD: 0.104406497519 0.0628817314937 166% => OK
Essay readability:
automated_readability_index: 15.7 14.3799401198 109% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 14.16 12.5979740519 112% => OK
dale_chall_readability_score: 8.24 8.32208582834 99% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.