The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During the time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The business manager of a television station puts forth an argument, that increased time on national news coverage and decreased time on local and weather news over past year on their late-night news program has connection with most of the complaints from the viewers regarding local and weather news. To add-on the complaints, local businesses have canceled their advertising contracts with the television station. The business manager suggests that reverting to the earlier situation will help them restore their advertising revenue. This argument is plausible, however evidence is needed to evaluate it.
Firstly, the business manager assumes that complaints related to station's coverage related to weather and local news is directly connected to decrease in time for weather and local news in their late-night news program. However, there is no such evidence provided to indicate direct causation between these two. The complaints can be related to wrong information or irrelevant news topics, which aren't connected to decreased time. Also, it doesn't provide information about how the concerned complaints are directed towards station's late-night news program. These complaints can also be related to content shown in station's other news programs which showcase local and weather news. Hence, evidence is required to evaluate whether the complaints about local and weather news are specifically about less time to weather and local news in station's late-night news program.
Secondly, the business manager assumes direct connection between less time to weather and local news in late-night news program and canceling of advertising contracts by local businesses with the station. This assumption needs to be corroborated with proper evidence, as the canceling of contracts can have alternative explanations. One of the alternative explanations can be that, advertisement rates of given station might be high as compared to other stations. This explains how local businesses will move to other stations by canceling advertising contracts. Other explanation can be that local businesses must have postulated, that investing in late-night news program is not beneficial as viewerships might be less. Therefore, evidence is needed to corroborate this assumption.
To sum up, the business manager needs evidence which directly suggests that viewers are unhappy about decline in time devoted to local and weather news and they are interested in having the time restored to earlier level. Along with this, local businesses shall be surveyed for the possible reasons for canceling of advertising contract. In light of new evidence, this arguments can be evaluated properly.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- ???
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Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 406 350
No. of Characters: 2232 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.489 4.7
Average Word Length: 5.498 4.6
Word Length SD: 2.816 2.4
No. of Words greater than 5 chars: 170 100
No. of Words greater than 6 chars: 162 80
No. of Words greater than 7 chars: 113 40
No. of Words greater than 8 chars: 72 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.368 21.0
Sentence Length SD: 10.048 7.5
Use of Discourse Markers (%): 0.526 0.12
Sentence-Text Coherence: 0.374 0.35
Sentence-Para Coherence: 0.534 0.50
Sentence-Sentence Coherence: 0.127 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 66, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'station'.
Suggestion: station
...ager assumes that complaints related to stations coverage related to weather and local n...
^^^^^^^^
Line 3, column 397, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...mation or irrelevant news topics, which arent connected to decreased time. Also, it d...
^^^^^
Line 3, column 441, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...t connected to decreased time. Also, it doesnt provide information about how the conce...
^^^^^^
Line 7, column 365, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...ing contract. In light of new evidence, this arguments can be evaluated properly.
^^^^
Transition Words or Phrases used:
also, first, firstly, hence, however, if, regarding, second, secondly, so, therefore, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2277.0 2260.96107784 101% => OK
No of words: 404.0 441.139720559 92% => More content wanted.
Chars per words: 5.63613861386 5.12650576532 110% => OK
Fourth root words length: 4.48327461151 4.56307096286 98% => OK
Word Length SD: 2.8418892357 2.78398813304 102% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.428217821782 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 702.9 705.55239521 100% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 60.2662605499 57.8364921388 104% => OK
Chars per sentence: 119.842105263 119.503703932 100% => OK
Words per sentence: 21.2631578947 23.324526521 91% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.458351241788 0.218282227539 210% => OK
Sentence topic coherence: 0.161802809093 0.0743258471296 218% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.174251640752 0.0701772020484 248% => The coherence between sentences is low.
Paragraph topic coherence: 0.31852040467 0.128457276422 248% => OK
Paragraph topic coherence SD: 0.102595536225 0.0628817314937 163% => OK
Essay readability:
automated_readability_index: 15.8 14.3799401198 110% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 15.43 12.5979740519 122% => OK
dale_chall_readability_score: 8.23 8.32208582834 99% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.