The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
In the memorandum from the business manager of a television station, it states that over the past few years the national news program had devoted more time to new and less time to weather and local news due to this many complaints were received and many late-night news program have canceled their advertising contracts. To solve this issue and to attract more viewers the news programs are considering to expand their coverage of weather and local news on all pf their news programs. However the reason made are not backed enough strongly.
Firstly, there is no proof provided that the increase in time devoted to national news has caused the complaints received from viewers and it there is no proof that this has caused a reduction in the number of viewers. It could be that due to the devoted increased time to national news more viewers turn in to see the news compared to few that complain about the station's coverage of weather and local news.
Secondly, there is no guarantee that increasing the coverage of weather and local news will garner and attract more viewers. It only states that most of the complains received were regarding the station's coverage of weather and local news but if the complains are insignificant in number than it does not make sense to expand the coverage of weather and local news on all news programs.
Thirdly, just by adding more coverage of weather and local news on all news programs doesn't promise that the canceled their advertising contracts will be renewed. What if the local businesses have reached out to another new channel and signed a contract with them. Instead if the company just sticks to the increased time to national news could get them a bigger advertising contracts which caters to nation instead of just some locality and compared to local businesses contracts more valuable.
In summary, the argument is flawed and utterly unconvincing. It could have been considerably strengthened if the author clearly mentioned all the relevant facts and provided the correct examples. In order to comment on such a topic, it is extremely important to have full knowledge of all contributing factors.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3,5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 4 2
No. of Sentences: 13 15
No. of Words: 363 350
No. of Characters: 1765 1500
No. of Different Words: 155 200
Fourth Root of Number of Words: 4.365 4.7
Average Word Length: 4.862 4.6
Word Length SD: 2.543 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.923 21.0
Sentence Length SD: 13.205 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.404 0.35
Sentence-Para Coherence: 0.657 0.50
Sentence-Sentence Coherence: 0.18 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 134, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...past few years the national news program had devoted more time to new and less ti...
^^
Line 1, column 487, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...cal news on all pf their news programs. However the reason made are not backed enough s...
^^^^^^^
Line 3, column 334, Rule ID: TO_TOO[2]
Message: Did you mean 'too'?
Suggestion: too
...iewers turn in to see the news compared to few that complain about the stations co...
^^
Line 3, column 365, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...compared to few that complain about the stations coverage of weather and local news. ...
^^^^^^^^
Line 5, column 196, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...e complains received were regarding the stations coverage of weather and local news but ...
^^^^^^^^
Line 5, column 265, Rule ID: ADJECTIVE_IN_ATTRIBUTE[1]
Message: A more concise phrase may lose no meaning and sound more powerful.
Suggestion: insignificant
...and local news but if the complains are insignificant in number than it does not make sense to expand t...
^^^^^^^^^^^^^^^^^^^^^^^
Line 7, column 86, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...her and local news on all news programs doesnt promise that the canceled their adverti...
^^^^^^
Line 7, column 266, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Instead,
...hannel and signed a contract with them. Instead if the company just sticks to the incre...
^^^^^^^
Transition Words or Phrases used:
but, first, firstly, however, if, regarding, second, secondly, so, then, third, thirdly, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1802.0 2260.96107784 80% => OK
No of words: 362.0 441.139720559 82% => More content wanted.
Chars per words: 4.97790055249 5.12650576532 97% => OK
Fourth root words length: 4.36191444098 4.56307096286 96% => OK
Word Length SD: 2.58973443792 2.78398813304 93% => OK
Unique words: 155.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.42817679558 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 553.5 705.55239521 78% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 75.2564845149 57.8364921388 130% => OK
Chars per sentence: 138.615384615 119.503703932 116% => OK
Words per sentence: 27.8461538462 23.324526521 119% => OK
Discourse Markers: 7.61538461538 5.70786347227 133% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.492716727675 0.218282227539 226% => OK
Sentence topic coherence: 0.170019476319 0.0743258471296 229% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.16457787349 0.0701772020484 235% => The coherence between sentences is low.
Paragraph topic coherence: 0.274835137348 0.128457276422 214% => OK
Paragraph topic coherence SD: 0.1758838695 0.0628817314937 280% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 16.0 14.3799401198 111% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 11.9 12.5979740519 94% => OK
dale_chall_readability_score: 8.12 8.32208582834 98% => OK
difficult_words: 72.0 98.500998004 73% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.