The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument presented by the manager states that they recently devoted more time to presenting national news on their late-night program. He/She concludes that they must devote more time to weather and local news instead in order to revive the lost viewership. He/She also mentioned how most of the complaints recieved off late were regarding the weather and local news only. Morover, Advertisers have canceled their contracts with them.
The author states that decline in viewership is a result of the lack of time devoted to weather and local news and there is strong evidence provided in support of this assertion. Viewership was high in the late night programs when they would display good weather and local news. Ever since they started focussing on national news, the number of viewers decreased and the number of complaints increased. This clearly proves that the audience prefers local news to national news. Which supports the arguement to restore time devoted to weather and local news to its former level.
The author states that advertisers have cancelled constracts that were previosuly in place when late night weather and local news was displayed. He informs that since advertisers revoked their contracts declined, it is a blow to their revenue. Advertisers would prefer a platform that is available to a wide range of audience. It is clear that since the number of views interested in watching the news in the late night program decreased, the advertisers saw no benefit in their platform.
While some may argue that there is no correlation between the complaints recieved, the loss of viewer and advertizers with the the national news, it is evident that it is no coincidence. The author is right in their decision to devote more time to local and weather news rather than national news. This will not ony increase viewer count but also bring back advertising revenue.
Comments
e-rater score report
Out of topics
============
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 11 2
No. of Sentences: 16 15
No. of Words: 313 350
No. of Characters: 1550 1500
No. of Different Words: 145 200
Fourth Root of Number of Words: 4.206 4.7
Average Word Length: 4.952 4.6
Word Length SD: 2.499 2.4
No. of Words greater than 5 chars: 107 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 57 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.562 21.0
Sentence Length SD: 6.548 7.5
Use of Discourse Markers (%): 0.188 0.12
Sentence-Text Coherence: 0.382 0.35
Sentence-Para Coherence: 0.56 0.50
Sentence-Sentence Coherence: 0.159 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 4, column 72, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...in viewership is a result of the lack of time devoted to weather and local news a...
^^
Line 8, column 124, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...the loss of viewer and advertizers with the the national news, it is evident that it is...
^^^^^^^
Line 8, column 124, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...the loss of viewer and advertizers with the the national news, it is evident that it is...
^^^^^^^
Transition Words or Phrases used:
also, but, may, regarding, so, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1588.0 2260.96107784 70% => OK
No of words: 311.0 441.139720559 70% => More content wanted.
Chars per words: 5.10610932476 5.12650576532 100% => OK
Fourth root words length: 4.19942759058 4.56307096286 92% => OK
Word Length SD: 2.55602134323 2.78398813304 92% => OK
Unique words: 148.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.475884244373 0.468620217663 102% => OK
syllable_count: 479.7 705.55239521 68% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 35.7226731223 57.8364921388 62% => OK
Chars per sentence: 99.25 119.503703932 83% => OK
Words per sentence: 19.4375 23.324526521 83% => OK
Discourse Markers: 2.25 5.70786347227 39% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.404253630539 0.218282227539 185% => OK
Sentence topic coherence: 0.15467381101 0.0743258471296 208% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.107669390583 0.0701772020484 153% => OK
Paragraph topic coherence: 0.272508718542 0.128457276422 212% => OK
Paragraph topic coherence SD: 0.0962167100777 0.0628817314937 153% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.