The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Argument discusses about loss in revenue of a television station which it says is due to increased time to national news rather than weather or daily content in their late night news program .
Firstly thing to point out is what kind of complaints from the viewers are coming regarding station's coverage of local or weather news. There is no clarity if these complaints are coming for their late night news, and also considering they are late night's show complaints what exactly are the complaints about. We need to analyse complaints first and figure out if they have some coherency in the point they all are making or is there any common content in most complains whcih says lack of local/weather content last year.
Secondly the assumption is coming in reason cancelling of advertising contracts with their company. It might be possible they have some pricing related issues and they are getting better offers from other stations. There might be some technical disagreement with the advertiserments companies which is making them rescind to this television station. Reasons given by advertising companies to break ties needs to analysed before coming to the conclusion they are leaving because of lack of viewership.
It is possible that some other station has been newly launched last year with better revenue packages for advertising companies and improved quality in news delivery or appearance for viewers. Overall national stats have to be studied regarding what news content is being viewed majorly during late hours before coming to the conclusion the revenueis falling due to introduction of national news. Maybe prople would like to watch national news but this station doesn't have attractive news anchors or good content to attract viewership.
So its possible the argument given by manger that reduction in local or weather news has caused the increase in complaints and cancelling of advertisement constracts but above assumptions needs to be ruled out before taking any decsion otherwise aim to avoid further revenue reduction or
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 331 350
No. of Characters: 1701 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.265 4.7
Average Word Length: 5.139 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 61 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.583 21.0
Sentence Length SD: 8.722 7.5
Use of Discourse Markers (%): 0.583 0.12
Sentence-Text Coherence: 0.385 0.35
Sentence-Para Coherence: 0.666 0.50
Sentence-Sentence Coherence: 0.121 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 191, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...content in their late night news program . Firstly thing to point out is what ki...
^^
Line 2, column 488, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ontent in most complains whcih says lack of local/weather content last year. Se...
^^
Line 4, column 382, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...revenueis falling due to introduction of national news. Maybe prople would like t...
^^
Line 4, column 463, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...to watch national news but this station doesnt have attractive news anchors or good co...
^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, regarding, second, secondly, so, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1720.0 2260.96107784 76% => OK
No of words: 329.0 441.139720559 75% => More content wanted.
Chars per words: 5.22796352584 5.12650576532 102% => OK
Fourth root words length: 4.25891501996 4.56307096286 93% => OK
Word Length SD: 2.68348005348 2.78398813304 96% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.522796352584 0.468620217663 112% => OK
syllable_count: 525.6 705.55239521 74% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 49.8285950925 57.8364921388 86% => OK
Chars per sentence: 143.333333333 119.503703932 120% => OK
Words per sentence: 27.4166666667 23.324526521 118% => OK
Discourse Markers: 6.33333333333 5.70786347227 111% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.275555120107 0.218282227539 126% => OK
Sentence topic coherence: 0.104847695982 0.0743258471296 141% => OK
Sentence topic coherence SD: 0.0930396422045 0.0701772020484 133% => OK
Paragraph topic coherence: 0.168585390167 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.109191060806 0.0628817314937 174% => OK
Essay readability:
automated_readability_index: 16.9 14.3799401198 118% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 13.35 12.5979740519 106% => OK
dale_chall_readability_score: 8.53 8.32208582834 102% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.