The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the memorandum, the author recommends the television station to restore the time for weather and local news. To support this argument, the author points out that the received complaints are mainly about weather and local news which were provided with more time, and that the local business partners canceled the contracts because of the time rearrangement. However, there are additional evidence needed to fully evaluate the argument.
The first evidence we need is regarding the credibility of the complaints. The complaints recived from viewers can come from one or two viewers or from a considerable amout of viewers. If it is from one or two, it is insufficient to conclude that the majority of viewers dislike the section of national news, thus the argument will be weaker. On the contrary, if the author could provide the comparison of the number of viewers they received complaints from with the total number of viewers and the proportion is high enough, then the argument will be stronger. Without ruling the factors of how much viewers involved, the television station can not be convinced that local citizens are not in favor of national news.
Another important evidence the author needs to provide is for the relationship between the contract canceling and the time re-arrangement. There is no solid eviden that can be used to support the reason local businesses canceled the advertising contracts is just because of more time allocated for national news. Perhaps the television has a decline of total viewers. Or, perhaps the companies do not have enough money to invest in further advertising projects. These scenarios could serve as the evidence to undermine the assumption the author made. Unless these conditions are taken into consideration, we can not draw the conclusion that the re-arrangement is responsible for the missing contracts.
One more evidence that is also important for the argument could come from the feasibility of whether retoring the time back can attract more viewers and prevent losing business contracts. If it is the case that the local citizens have other amusements or TV shows they prefer to spend in, then such changing the time between different sections of news might not lead to a success. In addition, if the local companies suffer financial crisis or they have a lower price quoted by other television companies, they might not change their minds back to recontract those agreements. Such scenarios would enfeebled the argument. The author would have to provide this evidence before the decision-maker in the television station accept or reject the proposal.
To sum up, even though the author proposed a possible solution for the television station to get back on its track, he or she has to provide additional supporting evidence. This includes, but is not limited to, the credibility of the complaints, the relationship between the time re-arrangement and the contract omit, and the feasibility of conducting the proposal.
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Comments
Essay evaluation report
Sentence: The complaints recived from viewers can come from one or two viewers or from a considerable amout of viewers.
Error: recived Suggestion: received
Error: amout Suggestion: amount
Sentence: There is no solid eviden that can be used to support the reason local businesses canceled the advertising contracts is just because of more time allocated for national news.
Error: eviden Suggestion: No alternate word
Sentence: One more evidence that is also important for the argument could come from the feasibility of whether retoring the time back can attract more viewers and prevent losing business contracts.
Error: retoring Suggestion: retiring
Sentence: In addition, if the local companies suffer financial crisis or they have a lower price quoted by other television companies, they might not change their minds back to recontract those agreements.
Error: recontract Suggestion: No alternate word
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argument 1 -- not OK
argument 2 -- OK
argument 3 -- OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 5 2
No. of Sentences: 21 15
No. of Words: 482 350
No. of Characters: 2453 1500
No. of Different Words: 213 200
Fourth Root of Number of Words: 4.686 4.7
Average Word Length: 5.089 4.6
Word Length SD: 2.787 2.4
No. of Words greater than 5 chars: 181 100
No. of Words greater than 6 chars: 151 80
No. of Words greater than 7 chars: 107 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.952 21.0
Sentence Length SD: 9.398 7.5
Use of Discourse Markers (%): 0.429 0.12
Sentence-Text Coherence: 0.318 0.35
Sentence-Para Coherence: 0.518 0.50
Sentence-Sentence Coherence: 0.12 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 597, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...nger. Without ruling the factors of how much viewers involved, the television statio...
^^^^
Line 7, column 599, Rule ID: DID_BASEFORM[1]
Message: The verb 'would' requires the base form of the verb: 'enfeeble'
Suggestion: enfeeble
... those agreements. Such scenarios would enfeebled the argument. The author would have to ...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, regarding, so, then, thus, as to, in addition, on the contrary, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 27.0 16.3942115768 165% => OK
Performance on vocabulary words:
No of characters: 2510.0 2260.96107784 111% => OK
No of words: 482.0 441.139720559 109% => OK
Chars per words: 5.20746887967 5.12650576532 102% => OK
Fourth root words length: 4.68556276237 4.56307096286 103% => OK
Word Length SD: 2.85811104518 2.78398813304 103% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.452282157676 0.468620217663 97% => OK
syllable_count: 784.8 705.55239521 111% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 54.6278690929 57.8364921388 94% => OK
Chars per sentence: 119.523809524 119.503703932 100% => OK
Words per sentence: 22.9523809524 23.324526521 98% => OK
Discourse Markers: 4.95238095238 5.70786347227 87% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 14.0 6.88822355289 203% => Less negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.248214512505 0.218282227539 114% => OK
Sentence topic coherence: 0.0782341331818 0.0743258471296 105% => OK
Sentence topic coherence SD: 0.0904727020572 0.0701772020484 129% => OK
Paragraph topic coherence: 0.154883880536 0.128457276422 121% => OK
Paragraph topic coherence SD: 0.0841420746615 0.0628817314937 134% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.23 8.32208582834 99% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.