The following is a memorandum from a business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The business manager of the television station here concludes that by restoring their original time devoted to weather and local news, the television station can restore the number of viewers they had along with the advertisement contracts they previously had. In doing so, however, the author misses out on many unclear aspects and possible reasons that might explain the decreased number of viewers or losing the advertisement contract.
First of all, the author mentions that most of the complaints received from viewers were concerned with their station's coverage of weather and local news. However, it is not clear from this statement, how many viewers had complained in the first place? Also, what was the actual complaint regarding the weather and local news? For example, complaints might be related to poor quality of the existing local news show instead of the lesser time devoted for that type of news. Perhaps, the people who are complaining now may have always been complaining about the shows. Or maybe the consumers just decided to watch their news on the internet online. In these cases, even giving extra time to weather and local news show would not solve the problem.
Furthermore, it is possible that the quality of the new late-night news programs is not up to the mark. This means that the people are not ready to watch newer programs because they are just bad and not because of the reason that they wanted to watch the weather and local news but that was not on air. So instead of restoring the schedule of television programs to original, if they decide to improve the quality of the content provided in the new late-night program that can also result in an increased number of viewers.
Another assumption that is made by the author is regarding the advertisement contracts getting canceled. It is assumed here that the sole reason for the company to cancel their advertisement contracts with the television station is them not broadcasting weather and local news show. Perhaps, the company that had the advertisement contract with the station found a better medium for promoting their business. It is possible that the business has shut down or maybe its targetted consumers are changed.
Without a doubt, the business manager's conclusion of restoring the original programs and the original time schedule for their programs is based on some assumptions and reasonings as mentioned above. He or she must consider all the factors and should give complete explanations for the missed out assumptions, only then it will be safe to come to the same conclusion.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- not OK
argument 3 -- OK
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Need to argue against the conclusion always. For this topic it is:
herefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 429 350
No. of Characters: 2119 1500
No. of Different Words: 198 200
Fourth Root of Number of Words: 4.551 4.7
Average Word Length: 4.939 4.6
Word Length SD: 2.579 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.833 21.0
Sentence Length SD: 8.732 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.565 0.50
Sentence-Sentence Coherence: 0.088 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 9, column 31, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...anged. Without a doubt, the business managers conclusion of restoring the original pr...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, furthermore, however, if, may, regarding, so, then, for example, first of all, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2168.0 2260.96107784 96% => OK
No of words: 429.0 441.139720559 97% => OK
Chars per words: 5.05361305361 5.12650576532 99% => OK
Fourth root words length: 4.55107846309 4.56307096286 100% => OK
Word Length SD: 2.6182708065 2.78398813304 94% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.470862470862 0.468620217663 100% => OK
syllable_count: 655.2 705.55239521 93% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 52.8938197982 57.8364921388 91% => OK
Chars per sentence: 120.444444444 119.503703932 101% => OK
Words per sentence: 23.8333333333 23.324526521 102% => OK
Discourse Markers: 6.38888888889 5.70786347227 112% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.318651542913 0.218282227539 146% => OK
Sentence topic coherence: 0.101162879565 0.0743258471296 136% => OK
Sentence topic coherence SD: 0.0800524758852 0.0701772020484 114% => OK
Paragraph topic coherence: 0.167292043174 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.0758384963511 0.0628817314937 121% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.31 12.5979740519 98% => OK
dale_chall_readability_score: 7.91 8.32208582834 95% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.