The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
There are some unstated assumptions which need to be cleared if we want to reach to a conclusion about the claim made in the argument of increasing the advertising revenues by devoting more time to weather and local news.
Firstly, it has been stated that the complaints received from the viewers were concerned with the coverage of weather and local news. But what were the exact concerns of the viewer, infromtion is needed on that. Do viewers want more coverage on the local news and weather, or they want a futher decrease in time devoted to these news and they want more time national news. Or the audience is concerned about the quality of the local news being covered. If audience has concern for the quality of the local news, then devoting more time to it could do bad to the television station than any good.
Secondly, coming to cancelling of advertising contracts by local businesses. There is no specific reason given for this statement. There could be several reasons for it and we can not simply relate it to the factor of decrease in time of the coverage of local news. The other reasons could be that the businesses see an oppotunity of reaching out to more people if they shown their advertisements on a different time of the day, Or maybe the local businesses are going through a tough time economically. So profound informtation if needed to reach to any conclusion using this aspect of the argument.
In conclusion, we can say that if the television station want to make any decision about the time given to coverage of local news and weather, and gaining any benefits in doing so. Then the information for the assumptions mentioned about needs to be investigated further.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- ???
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minimum 3 arguments wanted.
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Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 295 350
No. of Characters: 1375 1500
No. of Different Words: 137 200
Fourth Root of Number of Words: 4.144 4.7
Average Word Length: 4.661 4.6
Word Length SD: 2.618 2.4
No. of Words greater than 5 chars: 84 100
No. of Words greater than 6 chars: 72 80
No. of Words greater than 7 chars: 51 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.692 21.0
Sentence Length SD: 10.513 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.379 0.35
Sentence-Para Coherence: 0.567 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 324, Rule ID: THIS_NNS[2]
Message: Did you mean 'this news' or 'these newses'?
Suggestion: this news; these newses
...nt a futher decrease in time devoted to these news and they want more time national news. ...
^^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, may, second, secondly, so, then, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1408.0 2260.96107784 62% => OK
No of words: 295.0 441.139720559 67% => More content wanted.
Chars per words: 4.77288135593 5.12650576532 93% => OK
Fourth root words length: 4.14434120667 4.56307096286 91% => OK
Word Length SD: 2.67305707536 2.78398813304 96% => OK
Unique words: 138.0 204.123752495 68% => More unique words wanted.
Unique words percentage: 0.467796610169 0.468620217663 100% => OK
syllable_count: 449.1 705.55239521 64% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 55.676899696 57.8364921388 96% => OK
Chars per sentence: 108.307692308 119.503703932 91% => OK
Words per sentence: 22.6923076923 23.324526521 97% => OK
Discourse Markers: 5.46153846154 5.70786347227 96% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.312524685454 0.218282227539 143% => OK
Sentence topic coherence: 0.116274851382 0.0743258471296 156% => OK
Sentence topic coherence SD: 0.0868494271925 0.0701772020484 124% => OK
Paragraph topic coherence: 0.197457018786 0.128457276422 154% => OK
Paragraph topic coherence SD: 0.0662921514296 0.0628817314937 105% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 10.68 12.5979740519 85% => OK
dale_chall_readability_score: 7.89 8.32208582834 95% => OK
difficult_words: 59.0 98.500998004 60% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.