The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local business that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
While it seems logical for the news station to take a step where they might want to switch back to the former time devoted to weather and local news, there are certain points that still need clarification.
It says that the local businesses that used to advertise during the late night news program have canceled their advertising contracts. And in order to avoid losing further advertising revenues, they want to increase the time for local news. However, it doesn't give any more detail on that. What if the local businesses have simply started advertising their businesses in programs aired during daytime or evening? Maybe, they realised that the frequency of program viewers is more during evening/daytime and thus to gain more popularity they have started advertising in daytime/evening rather than this late night news program. This situation slightly weakens the argument that restoring the time for local news would avoid losing advertising revenues.
Second, the idea of gaining more viewers sounds a little absurd since it is not written anywhere that the program lost any of it's former viewers. It simply states that the viewers complained about the coverage of local news and weather. So it can be assumed that the same number of people are still watching the news program. In that case, restoring the time devoted to local news would not change anything, simply because the number of viewers haven't changed in the past year.
It is also not clear whether the television station is a local or a national television station. If it is found to be latter, the chances of increasing its viewers lie in increasing the amount of national news. It could simply be that that business manager of this television station focuses on a particular area and not complete broadcasting range of the station. So, unless we are sure that the television station is local or national, any step taken towards restoring its time to local news and weather could prove to be futile.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 334 350
No. of Characters: 1612 1500
No. of Different Words: 152 200
Fourth Root of Number of Words: 4.275 4.7
Average Word Length: 4.826 4.6
Word Length SD: 2.406 2.4
No. of Words greater than 5 chars: 116 100
No. of Words greater than 6 chars: 88 80
No. of Words greater than 7 chars: 43 40
No. of Words greater than 8 chars: 26 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.267 21.0
Sentence Length SD: 7.188 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.371 0.35
Sentence-Para Coherence: 0.578 0.50
Sentence-Sentence Coherence: 0.089 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 2, column 254, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...se the time for local news. However, it doesnt give any more detail on that. What if t...
^^^^^^
Line 3, column 446, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
...g, simply because the number of viewers havent changed in the past year. It is also ...
^^^^^^
Transition Words or Phrases used:
also, however, if, may, second, so, still, thus, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 36.0 55.5748502994 65% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1644.0 2260.96107784 73% => OK
No of words: 330.0 441.139720559 75% => More content wanted.
Chars per words: 4.98181818182 5.12650576532 97% => OK
Fourth root words length: 4.26214759535 4.56307096286 93% => OK
Word Length SD: 2.57820917197 2.78398813304 93% => OK
Unique words: 158.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.478787878788 0.468620217663 102% => OK
syllable_count: 513.9 705.55239521 73% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 42.6445776154 57.8364921388 74% => OK
Chars per sentence: 109.6 119.503703932 92% => OK
Words per sentence: 22.0 23.324526521 94% => OK
Discourse Markers: 3.6 5.70786347227 63% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.420550792586 0.218282227539 193% => OK
Sentence topic coherence: 0.147739727902 0.0743258471296 199% => OK
Sentence topic coherence SD: 0.0667685091824 0.0701772020484 95% => OK
Paragraph topic coherence: 0.250734331561 0.128457276422 195% => OK
Paragraph topic coherence SD: 0.03319532 0.0628817314937 53% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.6 12.5979740519 92% => OK
dale_chall_readability_score: 7.79 8.32208582834 94% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.