The following memorandum is from the president of Primo Doll Manufacturing, Inc.
"According to a survey last year of parents who purchased the Elkie, our most popular doll, 90 percent reported that although their children were extremely satisfied with the doll's features, the doll quickly wore out with use. In a follow-up survey of the same parents, 80 percent reported that they would recommend a more durable version of the doll to their friends. In response to these surveys, we have created the Elkie-Advanced Doll, which has similar features to the original Elkie Doll but is manufactured using the same higher quality materials used by Optima Doll Manufacturing, our most successful competitor. Because parents can now purchase the beloved Elkie doll and be sure that it won't quickly wear out with
use, we predict that our profits will exceed those of Optima Doll Manufacturing this year."
According to the memorandum from the president of Primo Doll Manufacturing, Inc states that the profit of their product would exceed those of the competitor if they start using the same higher quality of materials which the competitor does. The argument has rest on series of assumptions which are unpersuasive and logically incorrect. Few of the key factors to prove it would be:
First, the argument claims that 90 percent of their customer complain that the product was satisfactory but it broke down to soon. There are many reasons for the break-down of a product like the children might be using the product in a very ruff manner or it might also happen that the children are not taking proper care of the doll. Unless, the proper data is not given due to which a doll is breaking down, it would be difficult to conclude that there is a quality issue in the product.
Secondly, the argument has provided different facts and figures after a survey was taken. It might happen that the survey was done by an organization which is not affliated with the manufacturing company, it might also happen that the method which the survey has followed might be different, so the results have come according to it. Unless, the argument provides us with the fact that the survey was done by a legit organization and the method used was also appropriate, it would be difficult to accept the results.
Thirdly, there can be many different reasons why the Optima manufacturing is earning a higher profit than the Primo manufacturing. For instance, it could happen that the product which the Optima is selling is at a cheaper rate and the product overall is built in a stronger manner. It could also happen that the Optima company is marketing their product more compare to Primo. It could also happen that the children prefer the product which the Optima is selling compare to Primo. If the Primo comoany increase the quality of the product than the cost of manufactuiring would also increase and this would affect the profits. So, just by increasing the quality of the product the Primo company cannot grantee that their profit would increase.
In conclusion, the Primo doll manufacturing might see an increment in their profit if they increase their quality, but this is not sure. The prediction lies on different assumptions like whether the cost would remain the same as the competitor, how famous is the product among the children than the product of Optima, and many more. So, first the Primo company should look at the different factors before deciding to increase the quality of the product.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 7 2
No. of Sentences: 17 15
No. of Words: 443 350
No. of Characters: 2106 1500
No. of Different Words: 173 200
Fourth Root of Number of Words: 4.588 4.7
Average Word Length: 4.754 4.6
Word Length SD: 2.527 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 61 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.059 21.0
Sentence Length SD: 8.815 7.5
Use of Discourse Markers (%): 0.824 0.12
Sentence-Text Coherence: 0.401 0.35
Sentence-Para Coherence: 0.401 0.50
Sentence-Sentence Coherence: 0.182 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 4, column 23, Rule ID: NUMEROUS_DIFFERENT[1]
Message: Use simply 'many'.
Suggestion: many
...pt the results. Thirdly, there can be many different reasons why the Optima manufacturing is...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, if, look, second, secondly, so, third, thirdly, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2151.0 2260.96107784 95% => OK
No of words: 443.0 441.139720559 100% => OK
Chars per words: 4.85553047404 5.12650576532 95% => OK
Fourth root words length: 4.58776254615 4.56307096286 101% => OK
Word Length SD: 2.59172098543 2.78398813304 93% => OK
Unique words: 181.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.408577878104 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 663.3 705.55239521 94% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 47.3925665408 57.8364921388 82% => OK
Chars per sentence: 126.529411765 119.503703932 106% => OK
Words per sentence: 26.0588235294 23.324526521 112% => OK
Discourse Markers: 5.47058823529 5.70786347227 96% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.155761986908 0.218282227539 71% => OK
Sentence topic coherence: 0.0577180952784 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0509449280418 0.0701772020484 73% => OK
Paragraph topic coherence: 0.100378852724 0.128457276422 78% => OK
Paragraph topic coherence SD: 0.0299270515921 0.0628817314937 48% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 7.74 8.32208582834 93% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.