The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Board of Directors recommends that the Mornarch Books open a café to attract more customers for its store and can compete with Regal Book, however this new investment should replace the children’s book section due to the decline of the population under age ten. Although this might be logical, there are some further questions which need to be evaluated in order to verify the valid of the proposed recommendation.
The primary question that needs to evaluated is if the children’s book section have lost its importance due to the result of the most recent national census which indicated a decline in percentage of people under ten years old. Firstly, the research affirms that only the percentage of total population has an decline, instead of the total number of children under age ten. As is largely known, currently the number of the world’s population in increasing year after year, so an decline in the percentage could not be interpreted as an significant decrease in the absolute value of under age ten population. Thus, more data is needed in order to really evaluate in absolute numbers if there will be a real decrease or just an apparent one.
A second and more philosophical question might also be answered if is worth to sacrifice the children’s book section in order to try increase the number of customers. In the first place, we need to understand that there is no guarantee that this strategy will work, but even considering that is plausible, it is required to evaluate the effects of a total remove of the children’s book. Clearly, a long-term effect could be evident and it is related to the decrease of the kid’s interest in reading and those people one day will grow up and became adults. Those adults that didn’t read during their childhood will not replace the old customers. This fact is very important as the recommendation affirms that the Monarch Books already exists in the same place for more than twenty years, sufficient time to this problem became reality if they will continues to exist for the next twenty years.
In conclusion, when we evaluate these two important question, it is easy to see that the construction of a café replacing the children’s book section could be very disadvantageous to the book store. As the recommendation shows, there is a not a clear view in absolute number of the chidren’s polulation reduction and remove of their books could also create an inverse long-term effect that the future customers of the Mornarch Books aren’t interested in reading any more. In that terms, it’s adivisable to Mornarch to leave its store as it is now, because of the children’s book section replacement.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 453 350
No. of Characters: 2168 1500
No. of Different Words: 209 200
Fourth Root of Number of Words: 4.613 4.7
Average Word Length: 4.786 4.6
Word Length SD: 2.708 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 117 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.357 21.0
Sentence Length SD: 9.178 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.372 0.35
Sentence-Para Coherence: 0.568 0.50
Sentence-Sentence Coherence: 0.121 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 2, column 312, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
... the percentage of total population has an decline, instead of the total number of...
^^
Line 2, column 486, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ation in increasing year after year, so an decline in the percentage could not be ...
^^
Line 2, column 543, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
... percentage could not be interpreted as an significant decrease in the absolute va...
^^
Line 3, column 352, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...t is required to evaluate the effects of a total remove of the children's bo...
^^
Line 3, column 868, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'continue'
Suggestion: continue
...his problem became reality if they will continues to exist for the next twenty years. In...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, really, second, so, thus, in conclusion, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2269.0 2260.96107784 100% => OK
No of words: 451.0 441.139720559 102% => OK
Chars per words: 5.0310421286 5.12650576532 98% => OK
Fourth root words length: 4.60833598836 4.56307096286 101% => OK
Word Length SD: 3.00622343879 2.78398813304 108% => OK
Unique words: 217.0 204.123752495 106% => OK
Unique words percentage: 0.481152993348 0.468620217663 103% => OK
syllable_count: 712.8 705.55239521 101% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 55.7167124014 57.8364921388 96% => OK
Chars per sentence: 162.071428571 119.503703932 136% => OK
Words per sentence: 32.2142857143 23.324526521 138% => OK
Discourse Markers: 7.07142857143 5.70786347227 124% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.169371513733 0.218282227539 78% => OK
Sentence topic coherence: 0.0600603760221 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.0777085204229 0.0701772020484 111% => OK
Paragraph topic coherence: 0.114199931731 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0511280969494 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 18.4 14.3799401198 128% => OK
flesch_reading_ease: 39.0 48.3550499002 81% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.8 12.197005988 130% => OK
coleman_liau_index: 12.49 12.5979740519 99% => OK
dale_chall_readability_score: 8.41 8.32208582834 101% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 19.0 11.9071856287 160% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.