The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should, therefore, allocate a greater share of its budget next year to reaching the public through advertising."
To address Super Screen Movie Production Company's issue, I would ask the following questions:
Question 1 - By what percentage did the movie attendance drop this year in comparison to last year and earlier years?
If the answer to this question is that the percentage is significant and the production company have never experienced a decrease in attendance like this before, it would help support the argument that advertising needs to be increased. However, if the drop is not significant or out of the norm it could simply speak to a minor fluctuation from the public's movie-watching habits.
Question 2 - How does Super Screen Movie Production Company's movie attendance last year compare to other production companies in town and in the nation?
If the answer to this question is that only Super Screen Movie Production Company had a fall in movie attendance, it would help support the argument. However, if most production companies in town and/or in the nation experienced a fall in movie attendance, the fall could be caused by another economic or societal factor that does not require Super Screen Movie Production Company to change their advertising but perhaps to adjust how currently available resources are invested.
Question 3 - What movie genre was most viewed at Super Screen Movie Production Company and at other production companies in general?
The answer to this question could reveal a large disparity between certain movie genres and reveal the movie preferences of the public. This information could inform Super Screen Movie Production Company to focus more resources on developing and showing certain genres over others instead of increasing advertising.
Question 4 - From the review data, how many views and/or likes did the positive reviews get? How many views and/or likes did the negative reviews get?
The answer to these questions would verify the validity of the argument that the issue is a lack of awareness. The results could potentially point to the reviews not being a good measure to gauge the public's perception of Super Screen Movie Production Company. Alternatively, the results could reveal that the review platform being used is not an effective one to use or the presentation format or process to develop, comment and see a review needs revising.
Question 5 - What advertising platform are Super Screen Movie Production Company movies typically found on? What advertising platforms are most commonly being used by other production company's?
If the results from question 4 supported the argument presented, this information would help inform Super Screen Movie Production Company how to go about improving their advertising in a cost-effective and timely manner.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 432 350
No. of Characters: 2234 1500
No. of Different Words: 183 200
Fourth Root of Number of Words: 4.559 4.7
Average Word Length: 5.171 4.6
Word Length SD: 2.787 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 66 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.412 21.0
Sentence Length SD: 10.622 7.5
Use of Discourse Markers (%): 0.353 0.12
Sentence-Text Coherence: 0.427 0.35
Sentence-Para Coherence: 0.664 0.50
Sentence-Sentence Coherence: 0.169 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 13, column 200, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'publics'' or 'public's'?
Suggestion: publics'; public's
...s not being a good measure to gauge the publics perception of Super Screen Movie Produc...
^^^^^^^
Transition Words or Phrases used:
but, however, if, so, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 38.0 16.3942115768 232% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2295.0 2260.96107784 102% => OK
No of words: 429.0 441.139720559 97% => OK
Chars per words: 5.34965034965 5.12650576532 104% => OK
Fourth root words length: 4.55107846309 4.56307096286 100% => OK
Word Length SD: 2.84232537253 2.78398813304 102% => OK
Unique words: 181.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.421911421911 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 694.8 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 64.3268040265 57.8364921388 111% => OK
Chars per sentence: 135.0 119.503703932 113% => OK
Words per sentence: 25.2352941176 23.324526521 108% => OK
Discourse Markers: 1.88235294118 5.70786347227 33% => More transition words/phrases wanted.
Paragraphs: 11.0 5.15768463074 213% => Less paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.293041190504 0.218282227539 134% => OK
Sentence topic coherence: 0.125773466375 0.0743258471296 169% => OK
Sentence topic coherence SD: 0.0867813990891 0.0701772020484 124% => OK
Paragraph topic coherence: 0.158173712891 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0603852129896 0.0628817314937 96% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 14.05 12.5979740519 112% => OK
dale_chall_readability_score: 8.12 8.32208582834 98% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.