The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Clearly the assumption of review contents not reaching to public is not true. As it is stated that numner of people watching movies produced by Super movies company is decreased in past year and the positive reviews increased contrastly, there is no relation to assume that positive reviews not reaching pub;ic might have decreased number of people watching.
The report should have also taken the data about the kind of movies that has positive reviews and the kind of movies which has negative or no review at all. This would allow us to analyse the type of movies people are liking and not liking. There is also a possibility that the genre or quality of movies produced by Super Screen Movie Production Company differed in past year, which led to decrease in number of people watching movies.
The conclusion that spending greater share of budget to publicity by advertising will increase in number of viewers is not guaranted. As the decrease in number of people watching movies in theaters might not be related to publicity, but might be beacuse of other reasons like increase in number of DVD's and CD's which have increased in past year. Another reason could be increase in price of movie ticket which might resisted most of the people coming to theatre.
The positive reviews in given report might be fake and has nothing to do with the quaity of movies. Hence relying on few positive reviews, cant be taken as fact and concluding that the number of quality movies increased.
By throughgoing all above statements, Super Screen Movie Production Company need to decide where to put the greater budget in so that number of viewers will be increased.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 284 350
No. of Characters: 1353 1500
No. of Different Words: 130 200
Fourth Root of Number of Words: 4.105 4.7
Average Word Length: 4.764 4.6
Word Length SD: 2.379 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 67 80
No. of Words greater than 7 chars: 44 40
No. of Words greater than 8 chars: 19 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.818 21.0
Sentence Length SD: 9.665 7.5
Use of Discourse Markers (%): 0.455 0.12
Sentence-Text Coherence: 0.414 0.35
Sentence-Para Coherence: 0.706 0.50
Sentence-Sentence Coherence: 0.141 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 215, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...us to analyse the type of movies people are liking and not liking. There is also a possibi...
^^^^^^^^^^
Line 7, column 101, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...othing to do with the quaity of movies. Hence relying on few positive reviews, cant b...
^^^^^
Line 7, column 140, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
... Hence relying on few positive reviews, cant be taken as fact and concluding that th...
^^^^
Transition Words or Phrases used:
also, but, hence, if, so, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 10.0 28.8173652695 35% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1384.0 2260.96107784 61% => OK
No of words: 283.0 441.139720559 64% => More content wanted.
Chars per words: 4.89045936396 5.12650576532 95% => OK
Fourth root words length: 4.10153676581 4.56307096286 90% => OK
Word Length SD: 2.44023571407 2.78398813304 88% => OK
Unique words: 132.0 204.123752495 65% => More unique words wanted.
Unique words percentage: 0.466431095406 0.468620217663 100% => OK
syllable_count: 429.3 705.55239521 61% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 58.6491177109 57.8364921388 101% => OK
Chars per sentence: 125.818181818 119.503703932 105% => OK
Words per sentence: 25.7272727273 23.324526521 110% => OK
Discourse Markers: 3.0 5.70786347227 53% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.210863718245 0.218282227539 97% => OK
Sentence topic coherence: 0.0897758817704 0.0743258471296 121% => OK
Sentence topic coherence SD: 0.0717623169635 0.0701772020484 102% => OK
Paragraph topic coherence: 0.130262802439 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.064213573334 0.0628817314937 102% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.38 12.5979740519 90% => OK
dale_chall_readability_score: 7.78 8.32208582834 93% => OK
difficult_words: 52.0 98.500998004 53% => More difficult words wanted.
linsear_write_formula: 12.5 12.3882235529 101% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.