The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of Super Screen Movie Production Company argued that though their number of viewers are on decline but it is due to lack of advertising rather than the quality of their movie. He further argued that a greater share of budget should be allocated next year to reach the public to increase more awareness. Althoug the argument may sound very persuasive but it is based on several faulty assumtions and have a many questions unanswered.
Firstly, the author said that the positive review by the movie reviewer about specific Super Screen movies has increased. While that might be true, but the amount of the reviewers are not specified here. It is possible that the reviewers has recently been aware of those movies thus the recent increase in review has occured. Moreover the quantity of percentage increase is not stated clearly here. Also, the amount of the movie they have reviewed is not specified here. It is possible that the reviewers might have seen only a few selection of movie out of large number of movie that the production company make. Thus the increase in review does not actually indicate the actual amount of good quality movies. This questions need to be answered before making the reviews as a decision making point.
Secondly, based on the number of reviews the author concluded that the problem is not within their movie content but due to lack of publicity. Here the assumption is that the review is not reaching more audience. It is possible that the reviewers are online movie reviewers and the reviews are reaching to large number of people. Without knowing these facts it should not be assumed that the reviwes are not reaching far enoug to prospective viewers. As an art form, different genre of movie attracts defferent lot of people. It is possible that the movies that are the production company is making is not appealing any new viewers and not because of the people don't know about them. This facts are not absent here.
Furthermore, the author concluded that the decline of viewers are due to the lack of public awareness, not the quality of the movie. That might be true, but it does not answer are vital question. Are the movies of similar type? People loose interest very fast in similar kind of movies if viewed for a long time. It is possible that although the quality of the production and movie are as good as always but their content has become very banal. Thus the people in general has lost their interest in the movies from that production house. And if this is the reason then increasing the budget of advertising will not help to increase the number of viewers.
Although advertising can reach a wide number of people and raise the awareness about the movies from the production house, but before investing more on advertisement, it is required to be more sure about the quality and types of movie from the production house. It will not be wise to take a decision about spending a large amount of money based on a unspecified amount of reviews reviews from an unspecified number of reviewers.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 27 15
No. of Words: 531 350
No. of Characters: 2492 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.8 4.7
Average Word Length: 4.693 4.6
Word Length SD: 2.41 2.4
No. of Words greater than 5 chars: 182 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.667 21.0
Sentence Length SD: 8.3 7.5
Use of Discourse Markers (%): 0.593 0.12
Sentence-Text Coherence: 0.297 0.35
Sentence-Para Coherence: 0.469 0.50
Sentence-Sentence Coherence: 0.063 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 278, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... has recently been aware of those movies thus the recent increase in review has o...
^^
Line 3, column 328, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
... recent increase in review has occured. Moreover the quantity of percentage increase is ...
^^^^^^^^
Line 3, column 530, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun selection seems to be countable; consider using: 'few selections'.
Suggestion: few selections
...at the reviewers might have seen only a few selection of movie out of large number of movie t...
^^^^^^^^^^^^^
Line 3, column 616, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...movie that the production company make. Thus the increase in review does not actuall...
^^^^
Line 5, column 663, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...w viewers and not because of the people dont know about them. This facts are not abs...
^^^^
Line 5, column 685, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: These
...use of the people dont know about them. This facts are not absent here. Furthermo...
^^^^
Line 7, column 446, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...ut their content has become very banal. Thus the people in general has lost their in...
^^^^
Line 9, column 350, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ending a large amount of money based on a unspecified amount of reviews reviews f...
^
Line 9, column 374, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: reviews
... money based on a unspecified amount of reviews reviews from an unspecified number of reviewers...
^^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, furthermore, if, may, moreover, second, secondly, so, then, thus, while, in general, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2545.0 2260.96107784 113% => OK
No of words: 530.0 441.139720559 120% => OK
Chars per words: 4.80188679245 5.12650576532 94% => OK
Fourth root words length: 4.79809637944 4.56307096286 105% => OK
Word Length SD: 2.46384247831 2.78398813304 89% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.381132075472 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 810.0 705.55239521 115% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 48.4913127004 57.8364921388 84% => OK
Chars per sentence: 94.2592592593 119.503703932 79% => OK
Words per sentence: 19.6296296296 23.324526521 84% => OK
Discourse Markers: 4.77777777778 5.70786347227 84% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.205236040159 0.218282227539 94% => OK
Sentence topic coherence: 0.0593406360137 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0679314725217 0.0701772020484 97% => OK
Paragraph topic coherence: 0.131247320642 0.128457276422 102% => OK
Paragraph topic coherence SD: 0.0344925524857 0.0628817314937 55% => OK
Essay readability:
automated_readability_index: 11.0 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 10.56 12.5979740519 84% => OK
dale_chall_readability_score: 7.29 8.32208582834 88% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.