"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The memo from the Super Screen Production Company states that the number of people watching their movies decreased even if their average critic score increased, so the director suggested in increasing their budget to attract more people to their movies. But increasing the money alone doesn't attract more people to their movies, there are several other reasons.
Firstly, over the past few years, people's perception about movies have changed. They prefer watching fast-paced movies instead of slow movies even if they get bad reviews. For instance, when we take the 'Fast and Furious' franchise, it is completely filled with action sequences and more people would like to watch such movies. Therfore, even if the movie has a good critic score people people would prefer to watch more the more flamboyant movies instead of them.
Secondly, due to the current pandemic situation, people thought they were not safe enough to visit the theatres to watch the movies eventhough if they had good reviews.
Therefore, even the other production companies did not have enough audience watching their movies.
Furthermore, even the plays in the early 19th century were also criticized for how long and boring they were. For example, most people in that timeline disliked the plays of Shakesphere for how long and boring they were, eventhough it was lauded by the critics. So, we can say that critics review has a very minor impact on the reach to the audience.
Finally, we can come to a conclusion for the above examples that the director's request to increase the budget will have a minor impact in attracting more audience to their films.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 5 2
No. of Sentences: 12 15
No. of Words: 271 350
No. of Characters: 1328 1500
No. of Different Words: 147 200
Fourth Root of Number of Words: 4.057 4.7
Average Word Length: 4.9 4.6
Word Length SD: 2.317 2.4
No. of Words greater than 5 chars: 99 100
No. of Words greater than 6 chars: 62 80
No. of Words greater than 7 chars: 41 40
No. of Words greater than 8 chars: 24 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.583 21.0
Sentence Length SD: 7.783 7.5
Use of Discourse Markers (%): 1 0.12
Sentence-Text Coherence: 0.407 0.35
Sentence-Para Coherence: 0.701 0.50
Sentence-Sentence Coherence: 0.245 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 286, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... movies. But increasing the money alone doesnt attract more people to their movies, th...
^^^^^^
Line 3, column 379, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: people
...en if the movie has a good critic score people people would prefer to watch more the more fla...
^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, furthermore, if, second, secondly, so, therefore, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 19.6327345309 36% => More to be verbs wanted.
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 29.0 55.5748502994 52% => More preposition wanted.
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1373.0 2260.96107784 61% => OK
No of words: 270.0 441.139720559 61% => More content wanted.
Chars per words: 5.08518518519 5.12650576532 99% => OK
Fourth root words length: 4.05360046442 4.56307096286 89% => OK
Word Length SD: 2.3967313132 2.78398813304 86% => OK
Unique words: 148.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.548148148148 0.468620217663 117% => OK
syllable_count: 412.2 705.55239521 58% => syllable counts are too short.
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 47.9115939344 57.8364921388 83% => OK
Chars per sentence: 114.416666667 119.503703932 96% => OK
Words per sentence: 22.5 23.324526521 96% => OK
Discourse Markers: 9.25 5.70786347227 162% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.152272149118 0.218282227539 70% => OK
Sentence topic coherence: 0.0567660333775 0.0743258471296 76% => OK
Sentence topic coherence SD: 0.0608202467141 0.0701772020484 87% => OK
Paragraph topic coherence: 0.0701480367827 0.128457276422 55% => OK
Paragraph topic coherence SD: 0.0595064472395 0.0628817314937 95% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 8.53 8.32208582834 102% => OK
difficult_words: 65.0 98.500998004 66% => More difficult words wanted.
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.