"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument for providing a greater share for advertising the Super Screen- produced movies lacks a certain amount to information. It clearly does not provide enough details required to decide if the conclusion is correct.
The author has mentioned that there was a decrease in the people who have attended the Super Screen produced movies. But he has not supplied with the information of how much decrease is found. There is also a question if there is an increase in viewership of other produced movies. As a specific conclusion can't be drawn without making comparison with other movies released that year.
In addition, the release date of the movie is not given as it would help in determining if there were any other popular events like music concerts or any other great movie releasing at the same time. If there is any great movie with superstars released, people tend to show interest at that corner. There is no abundant information about the cast of the movies provided. This would be a deciding factor as very few people would watch debutant actors. The Season in which the movie is released also plays the main role. For Example, people tend to go on tours during the holiday season. If the movie releases at that time it may receive less attention as compared to other movies.
Considering the increase in positive movie reviews received for the movies it cannot be a reason to say if a movie is good or watchable. There may be a chance that the movie reviewers were made to give good reviews to increase the viewership of the movies. It can't be taken as a deciding factor to state that the content is not reaching their prospective viewers. People may not have liked the content to go and watch it the theatres. Also, the number of people it has reached is not known so it is a false note to mention the reach of a few people.
By the following reasons and questions raised, it can be concluded that there could be a lot more information required to decide the reason for the decrease in the people attending Super Screen produced movies. So, it would not be a great idea to allocate more budget for advertising the movies.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 379 350
No. of Characters: 1733 1500
No. of Different Words: 177 200
Fourth Root of Number of Words: 4.412 4.7
Average Word Length: 4.573 4.6
Word Length SD: 2.447 2.4
No. of Words greater than 5 chars: 124 100
No. of Words greater than 6 chars: 80 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 25 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.95 21.0
Sentence Length SD: 6.793 7.5
Use of Discourse Markers (%): 0.65 0.12
Sentence-Text Coherence: 0.308 0.35
Sentence-Para Coherence: 0.523 0.50
Sentence-Sentence Coherence: 0.078 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 283, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...in viewership of other produced movies. As a specific conclusion cant be drawn wit...
^^
Line 7, column 308, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...oduced movies. As a specific conclusion cant be drawn without making comparison with...
^^^^
Line 13, column 681, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... attention as compared to other movies. Considering the increase in positive mov...
^^^^^^^^^^
Line 19, column 261, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...crease the viewership of the movies. It cant be taken as a deciding factor to state ...
^^^^
Line 19, column 261, Rule ID: IT_VBZ[1]
Message: Did you mean 'cants'?
Suggestion: cants
...crease the viewership of the movies. It cant be taken as a deciding factor to state ...
^^^^
Transition Words or Phrases used:
also, but, if, may, so, for example, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1798.0 2260.96107784 80% => OK
No of words: 379.0 441.139720559 86% => More content wanted.
Chars per words: 4.74406332454 5.12650576532 93% => OK
Fourth root words length: 4.41224685777 4.56307096286 97% => OK
Word Length SD: 2.50594075583 2.78398813304 90% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.46437994723 0.468620217663 99% => OK
syllable_count: 564.3 705.55239521 80% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.6883380362 57.8364921388 67% => OK
Chars per sentence: 89.9 119.503703932 75% => OK
Words per sentence: 18.95 23.324526521 81% => OK
Discourse Markers: 2.4 5.70786347227 42% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.185898651389 0.218282227539 85% => OK
Sentence topic coherence: 0.0591261971655 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0500985952105 0.0701772020484 71% => OK
Paragraph topic coherence: 0.112809390574 0.128457276422 88% => OK
Paragraph topic coherence SD: 0.0157884050617 0.0628817314937 25% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 10.4 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 10.21 12.5979740519 81% => OK
dale_chall_readability_score: 7.49 8.32208582834 90% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.