The following is taken from a memo from the advertising director of the super screen movie production company.
“According to a recent report from our marketing department, during the past year, fewer people attended super screen produces movies than in any other year. And yet the percentage of positive reviews actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public‘s lack of awareness that movies of good quality are available. Super screen should therefore allocated a greater share of its budget next year to reaching the public through advertising”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
From the memo, it was recomended that Super screen should alloctae a greater share of its budget next year to reaching the public through advertising. The recommendations was made because of the lack of awareness by potential viewers that super screen could produce a good quality movies. Therfore, in other to adequately evaluate the effectiveness of this recommendation, two questions needs to be answered.
Firstly, can we assume that last year performance is equal to other years? the recomendation was based on the fact that last year performance and this could be a different scenario in other years. For instance, some viwers might have young children this year and might decided to switch to a movies that teach thier children on how to live as a children. In answering this question, the author needs to provide a compelling evidence to ascertain the assumption that the performance of this year would be the same with subsequent years.
Secondly, is not watching a movie equates to lack of awareness?. the author assumes that potential viewers not watching the superscreen movies lack awareness about the superscreen could produce a good quaity movie. For inatnce, a person could give preference to football which could be the same time at which the movie is been casted. in answering this question, the author must provide a cogent and compelling evidence to surport this assumption.
In conclusion, the recomendation as it stands now, is flawed due to reliance on several unwaranted assumptions. The author should provide a convincing, compelling and adequate evidences in other to improve the quality and thus making the argument more effective.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 268 350
No. of Characters: 1362 1500
No. of Different Words: 136 200
Fourth Root of Number of Words: 4.046 4.7
Average Word Length: 5.082 4.6
Word Length SD: 2.851 2.4
No. of Words greater than 5 chars: 100 100
No. of Words greater than 6 chars: 77 80
No. of Words greater than 7 chars: 57 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.8 21.0
Sentence Length SD: 6.94 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.376 0.35
Sentence-Para Coherence: 0.649 0.50
Sentence-Sentence Coherence: 0.069 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 90, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n should alloctae a greater share of its budget next year to reaching the public ...
^^
Line 1, column 173, Rule ID: AGREEMENT_SENT_START[5]
Message: You should probably use: 'were'.
Suggestion: were
...hrough advertising. The recommendations was made because of the lack of awareness b...
^^^
Line 1, column 235, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e lack of awareness by potential viewers that super screen could produce a good q...
^^
Line 1, column 284, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'movie'?
Suggestion: movie
...per screen could produce a good quality movies. Therfore, in other to adequately evalu...
^^^^^^
Line 5, column 76, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...ar performance is equal to other years? the recomendation was based on the fact tha...
^^^
Line 5, column 162, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ast year performance and this could be a different scenario in other years. For i...
^^
Line 5, column 292, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a movie' or simply 'movies'?
Suggestion: a movie; movies
...his year and might decided to switch to a movies that teach thier children on how to liv...
^^^^^^^^
Line 5, column 345, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a child' or simply 'children'?
Suggestion: a child; children
... teach thier children on how to live as a children. In answering this question, the author...
^^^^^^^^^^
Line 9, column 66, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
... a movie equates to lack of awareness?. the author assumes that potential viewers n...
^^^
Line 9, column 336, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
...time at which the movie is been casted. in answering this question, the author mus...
^^
Line 9, column 420, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...provide a cogent and compelling evidence to surport this assumption. In conc...
^^
Transition Words or Phrases used:
first, firstly, if, second, secondly, so, thus, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 35.0 55.5748502994 63% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1409.0 2260.96107784 62% => OK
No of words: 268.0 441.139720559 61% => More content wanted.
Chars per words: 5.25746268657 5.12650576532 103% => OK
Fourth root words length: 4.04607285448 4.56307096286 89% => OK
Word Length SD: 2.95703246331 2.78398813304 106% => OK
Unique words: 139.0 204.123752495 68% => More unique words wanted.
Unique words percentage: 0.518656716418 0.468620217663 111% => OK
syllable_count: 426.6 705.55239521 60% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 31.379524474 57.8364921388 54% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 108.384615385 119.503703932 91% => OK
Words per sentence: 20.6153846154 23.324526521 88% => OK
Discourse Markers: 5.76923076923 5.70786347227 101% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.128372722963 0.218282227539 59% => OK
Sentence topic coherence: 0.0464304280705 0.0743258471296 62% => OK
Sentence topic coherence SD: 0.0543345136589 0.0701772020484 77% => OK
Paragraph topic coherence: 0.0758820293253 0.128457276422 59% => OK
Paragraph topic coherence SD: 0.0668655974269 0.0628817314937 106% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.4 8.32208582834 101% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.