The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument lays on the premise that content of the positive reviews are not reaching the general public and that advertisement would help reduce this gap. However, certain questions would need to be asked before the recomendation of increasing the budget of advertisements should be acted upon.
The author mentions that the number of people who attended the movies decreased. However, the causes of this happening could be varied. For example, did the price of the movie ticket increase? Other factors that need consideration for this reduction include the timing during which the shows aired- for example, a show screened at night would attract more audiences than one screened during noon. Similarly, were there enough shows during holidays, and did they release during inopportune times of the year.
The author also mentions that the percentage of positive reviews for specific movies increased. However, it is not known whether movies by other production houses had a much higher rating than the ones by Super Screen Movie Production Company. Similarly, we do not know whether the specific movies which were reviewed positively, did in fact do better off than movies which didn't have positive reviews.
An important question that needs to be asked is whether it is in fact the lack of awareness that good quality movies exist, that is leading to the problem of fewer audiences. Perhaps the company could poll and check whether or not awareness, by itself exists of these movies- or is it that the public is not interested in watching the kinds of movies that the Production company is producing and airing. Additionally, would advertising really help reach the intended audience, is a question that's worth exploring- if it doesn't, there is no point in allocating a greater budget.
In sum, the company would benefit more if it polls other factors that could have lead to a reduction in attendance, including the interest of the audience in the movies it produces.
Grammar and spelling errors:
Line 1, column 14, Rule ID: LAYS_ATOP[1]
Message: Did you mean 'lies on'?
Suggestion: lies on
The argument lays on the premise that content of the positiv...
^^^^^^^
Line 1, column 92, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...e positive reviews are not reaching the general public and that advertisement would help reduc...
^^^^^^^^^^^^^^
Line 5, column 375, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...in fact do better off than movies which didnt have positive reviews. An important ...
^^^^^
Line 7, column 217, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...erhaps the company could poll and check whether or not awareness, by itself exists of these mo...
^^^^^^^^^^^^^^
Line 7, column 425, Rule ID: DID_BASEFORM[1]
Message: The verb 'would' requires the base form of the verb: 'advertise'
Suggestion: advertise
...oducing and airing. Additionally, would advertising really help reach the intended audience...
^^^^^^^^^^^
Line 7, column 492, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...ch the intended audience, is a question thats worth exploring- if it doesnt, there is...
^^^^^
Line 7, column 521, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...a question thats worth exploring- if it doesnt, there is no point in allocating a grea...
^^^^^^
Discourse Markers used:
['also', 'however', 'if', 'really', 'similarly', 'so', 'for example', 'in fact']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.234463276836 0.25644967241 91% => OK
Verbs: 0.19209039548 0.15541462614 124% => OK
Adjectives: 0.0649717514124 0.0836205057962 78% => OK
Adverbs: 0.0508474576271 0.0520304965353 98% => OK
Pronouns: 0.0254237288136 0.0272364105082 93% => OK
Prepositions: 0.14406779661 0.125424944231 115% => OK
Participles: 0.0480225988701 0.0416121511921 115% => OK
Conjunctions: 2.64237910841 2.79052419416 95% => OK
Infinitives: 0.0112994350282 0.026700313972 42% => Some infinitives wanted.
Particles: 0.00282485875706 0.001811407834 156% => OK
Determiners: 0.118644067797 0.113004496875 105% => OK
Modal_auxiliary: 0.0254237288136 0.0255425247493 100% => OK
WH_determiners: 0.0225988700565 0.0127820249294 177% => OK
Vocabulary words and sentences:
No of characters: 2003.0 2731.13054187 73% => OK
No of words: 324.0 446.07635468 73% => More content wanted.
Chars per words: 6.18209876543 6.12365571057 101% => OK
Fourth root words length: 4.24264068712 4.57801047555 93% => OK
words length more than 5 chars: 0.391975308642 0.378187486979 104% => OK
words length more than 6 chars: 0.280864197531 0.287650121315 98% => OK
words length more than 7 chars: 0.191358024691 0.208842608468 92% => OK
words length more than 8 chars: 0.111111111111 0.135150697306 82% => OK
Word Length SD: 2.64237910841 2.79052419416 95% => OK
Unique words: 171.0 207.018472906 83% => More unique words wanted.
Unique words percentage: 0.527777777778 0.469332199767 112% => OK
Word variations: 55.1290924666 52.1807786196 106% => OK
How many sentences: 14.0 20.039408867 70% => OK
Sentence length: 23.1428571429 23.2022227129 100% => OK
Sentence length SD: 53.1276860065 57.7814097925 92% => OK
Chars per sentence: 143.071428571 141.986410481 101% => OK
Words per sentence: 23.1428571429 23.2022227129 100% => OK
Discourse Markers: 0.571428571429 0.724660767414 79% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 7.0 3.58251231527 195% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 51.2292768959 51.9672348444 99% => OK
Elegance: 1.58947368421 1.8405768891 86% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.410380178292 0.441005458295 93% => OK
Sentence sentence coherence: 0.128580004627 0.135418324435 95% => OK
Sentence sentence coherence SD: 0.0798036671453 0.0829849096947 96% => OK
Sentence paragraph coherence: 0.644595015812 0.58762219726 110% => OK
Sentence paragraph coherence SD: 0.147257497849 0.147661913831 100% => OK
Sentence topic coherence: 0.192525011923 0.193483328276 100% => OK
Sentence topic coherence SD: 0.0632047232692 0.0970749176394 65% => OK
Paragraph paragraph coherence: 0.370725065601 0.42659136922 87% => OK
Paragraph paragraph coherence SD: 0.0540183947417 0.0774707102158 70% => OK
Paragraph topic coherence: 0.272438073994 0.312017818177 87% => OK
Paragraph topic coherence SD: 0.0222724092319 0.0698173142475 32% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 11.0 8.33743842365 132% => OK
Sentences with negative sentiment : 2.0 6.87684729064 29% => OK
Sentences with neutral sentiment: 1.0 4.82512315271 21% => More neutral sentences wanted.
Positive topic words: 10.0 6.46551724138 155% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 13.0 14.657635468 89% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.