The following is taken from a memo from the advertising director of the Super
Screen Movie Production Company.
“According to a recent report from our marketing department, during the past
year, fewer people attended Super Screen–produced movies than in any other
year. And yet the percentage of positive reviews by movie reviewers about
specific Super Screen movies actually increased during the past year. Clearly, the
contents of these reviews are not reaching enough of our prospective viewers.
Thus, the problem lies not with the quality of our movies but with the public’s
lack of awareness that movies of good quality are available. Super Screen should
therefore allocate a greater share of its budget next year to reaching the public
through advertising
The argument above can be strengthened or weakened if further information was given about the following:
More information about how the marketing department came by their report is needed to further strengthen or weaken the argument. If the report was gotten from observing the total amount of sales made that year then the argument will be further strengthened. However, the marketing department could have given the report based on just one month observation. It would be wrong to draw conclusions based on this.
Also, the decline in the number of people that attended the super screen produced movies could be due to increase in number of home viewers. The reason for the decline should be further investigated. If it's because people are more satisfied watching the movie in the comfort of their home and with their family then the argument above is further weakened. This could mean improving on the attractiveness of the movie viewing centre can help the number of attendees.
However, drawing conclusion that the content is not reaching prospective viewers would be faulted if people are actually watching from there houses. This could even be the reason for increase in positive reviews.
Although, increase in the positive reviews could be as a result of few people giving many positive reviews or large number of people giving their reviews each. We never can tell if the increase is because of home viewers or cause of this.
In addition, the decline in attendee could be because people prioritised what they had to do and watching ba movie was not top on the list. It could also be that the set of people who attend the movie are now more employed and don't have luxury not time has they once had in times past. Drawing conclusion that the people are not aware of the good quality of the movie would be weakened in this case.
Allocating greater share of budget in the next year could be a great move. However more information ishould be sought out to know if poor advertisement is the reason for decline in attendance if People are fully aware but still remain occupied the extra funding for advertisement could be a waste.
In conclusion, to increase budget for advertisement may mean reduction in the budget for other essentials like movie quality. This would further harm the initial reason for increase of advertising budget.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 398 350
No. of Characters: 1914 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.467 4.7
Average Word Length: 4.809 4.6
Word Length SD: 2.546 2.4
No. of Words greater than 5 chars: 136 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.9 21.0
Sentence Length SD: 7.217 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.32 0.35
Sentence-Para Coherence: 0.65 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 8 5
Grammar and spelling errors:
Line 3, column 130, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ther strengthen or weaken the argument. If the report was gotten from observing th...
^^
Line 11, column 228, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...end the movie are now more employed and dont have luxury not time has they once had ...
^^^^
Line 13, column 76, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...in the next year could be a great move. However more information ishould be sought out ...
^^^^^^^
Line 13, column 192, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... is the reason for decline in attendance if People are fully aware but still rema...
^^
Transition Words or Phrases used:
actually, also, but, however, if, may, so, still, then, in addition, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1967.0 2260.96107784 87% => OK
No of words: 397.0 441.139720559 90% => More content wanted.
Chars per words: 4.95465994962 5.12650576532 97% => OK
Fourth root words length: 4.46372701284 4.56307096286 98% => OK
Word Length SD: 2.60626547205 2.78398813304 94% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.460957178841 0.468620217663 98% => OK
syllable_count: 611.1 705.55239521 87% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 49.7343079276 57.8364921388 86% => OK
Chars per sentence: 103.526315789 119.503703932 87% => OK
Words per sentence: 20.8947368421 23.324526521 90% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 8.0 5.15768463074 155% => Less paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.157974524762 0.218282227539 72% => OK
Sentence topic coherence: 0.0529037210462 0.0743258471296 71% => OK
Sentence topic coherence SD: 0.0457002704048 0.0701772020484 65% => OK
Paragraph topic coherence: 0.0704490339734 0.128457276422 55% => OK
Paragraph topic coherence SD: 0.0451278763636 0.0628817314937 72% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.43 12.5979740519 91% => OK
dale_chall_readability_score: 7.53 8.32208582834 90% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.