The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director of the Super Screen Movie Production Company has concluded to allocate more money in the following year because he states that the problem is not with the quality of the movies but with the luck of advertising. Now, this conclusion that the advertising director made is rushy and falls in to fallacies. In this response am going to explane what is needed to shape a better view of the problem.
To start with, the advertising director has took into account only the positive reviews and those reviews are coming from movie reviewers, which are expert on this. What are the reviews from the middle person that will pay to watch the movie? Including all the reviews negative and positive from the average person will help to have a better image for this problem and not only including just the positive reviews from movie reviewers.
Moreover, the memo says that the number of people attended this year was fewer compere to last year. In this interval that has passed what happend to the city/town? Many factors can contribute to fewer audience. Was there any economic cryst? Maybe a new and better movie center opened and pull the audience to its side. Some others questions need to be answer like, price of tickets, variety of movies to better shape the decition that the company will make.
Finally, the advertising director states "that movies of good quality..". Good quality, who defines a movie to be a good quality? Maybe to the eyes of Super Screen Movie Company the movie to be the best, with good animations and super effects but to the audience to be irrelevant, or waste of time watching this movie.
To conclude, the advertising director has took a decition based only on positive reviews. Answering thsese questions about will help to better shape a dexition
Comments
e-rater score report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 312 350
No. of Characters: 1464 1500
No. of Different Words: 149 200
Fourth Root of Number of Words: 4.203 4.7
Average Word Length: 4.692 4.6
Word Length SD: 2.303 2.4
No. of Words greater than 5 chars: 99 100
No. of Words greater than 6 chars: 73 80
No. of Words greater than 7 chars: 45 40
No. of Words greater than 8 chars: 21 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.353 21.0
Sentence Length SD: 10.163 7.5
Use of Discourse Markers (%): 0.294 0.12
Sentence-Text Coherence: 0.317 0.35
Sentence-Para Coherence: 0.57 0.50
Sentence-Sentence Coherence: 0.073 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 360, Rule ID: AM_I[1]
Message: Did you mean 'am I'?
Suggestion: am I
...falls in to fallacies. In this response am going to explane what is needed to shap...
^^
Line 3, column 45, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'taken'.
Suggestion: taken
...tart with, the advertising director has took into account only the positive reviews ...
^^^^
Line 5, column 333, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'question'.
Suggestion: question
...l the audience to its side. Some others questions need to be answer like, price of ticket...
^^^^^^^^^
Line 7, column 75, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive dots
Suggestion: .
...states 'that movies of good quality..'. Good quality, who defines a movi...
^^
Line 9, column 43, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'taken'.
Suggestion: taken
... conclude, the advertising director has took a decition based only on positive revie...
^^^^
Transition Words or Phrases used:
but, finally, may, moreover, so, as to, to start with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1522.0 2260.96107784 67% => OK
No of words: 311.0 441.139720559 70% => More content wanted.
Chars per words: 4.89389067524 5.12650576532 95% => OK
Fourth root words length: 4.19942759058 4.56307096286 92% => OK
Word Length SD: 2.49454694207 2.78398813304 90% => OK
Unique words: 152.0 204.123752495 74% => More unique words wanted.
Unique words percentage: 0.488745980707 0.468620217663 104% => OK
syllable_count: 481.5 705.55239521 68% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 58.0677923819 57.8364921388 100% => OK
Chars per sentence: 89.5294117647 119.503703932 75% => OK
Words per sentence: 18.2941176471 23.324526521 78% => OK
Discourse Markers: 3.11764705882 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.310872729258 0.218282227539 142% => OK
Sentence topic coherence: 0.0897706434558 0.0743258471296 121% => OK
Sentence topic coherence SD: 0.0855313099522 0.0701772020484 122% => OK
Paragraph topic coherence: 0.158339630407 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0745751141703 0.0628817314937 119% => OK
Essay readability:
automated_readability_index: 10.7 14.3799401198 74% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.08 12.5979740519 88% => OK
dale_chall_readability_score: 7.83 8.32208582834 94% => OK
difficult_words: 65.0 98.500998004 66% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.