The following is taken from a memo from the advertising director of the super screen movie production company
The amount of people attending Super Screen-produced movies has significantly decreased in the last year. Yet the number of positive reviews have increased. This is attributed to the fact that the general public is not aware of the movies being released. It assumes that the reach is not wide enough. Other factors such as pricing of the movie tickets, timings, availability and accessibility have not been mentioned at all. If the price has been increased then people have to think twice about spending their money. If the timings vary such that they are not shown during peak hours, could also have affected the number of people attending. The locations of movie theatres in which they are being screened is also an additional factor contributing to it.
In recent times, there has been a surge of streaming services available at affordable pricing. A lot of people are inclined to this as it allows viewing of movies from the comfort of their own home. It eliminates the hassle of booking tickets, travelling to the theatre and spending extra money on snacks. This is also a major external factor that has to be taken into consideration if the advice is to be heeded.
It is also implied that the quality of the movies is not at stake and puts the onus on the lack of public awareness. It is true that regular advertising methods such as billboards have now become peripheral. Since people spend a lot of their time on social media, the new wave of digital advertising has become more effective. People are exposed to the content more frequently.
There is no conclusive evidence presented that their movies would attract larger audiences if more of the budget is allocated to advertising. It depends on the means they are using to advertise. Reports based on movies performances which have done considerable advertising on different platforms should be requested which will give them a better view of the picture and help take the best approach.
Comments
e-rater score report
Sentence: Reports based on movies performances which have done considerable advertising on different platforms should be requested which will give them a better view of the picture and help take the best approach.
Description: A noun, plural, common is not usually followed by a noun, plural, common
Suggestion: Refer to movies and performances
Sentence: It eliminates the hassle of booking tickets, travelling to the theatre and spending extra money on snacks.
Error: travelling Suggestion: No alternate word
Error: theatre Suggestion: theater
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 331 350
No. of Characters: 1591 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.265 4.7
Average Word Length: 4.807 4.6
Word Length SD: 2.659 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 76 80
No. of Words greater than 7 chars: 51 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.421 21.0
Sentence Length SD: 5.941 7.5
Use of Discourse Markers (%): 0.421 0.12
Sentence-Text Coherence: 0.287 0.35
Sentence-Para Coherence: 0.475 0.50
Sentence-Sentence Coherence: 0.058 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 198, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...This is attributed to the fact that the general public is not aware of the movies being releas...
^^^^^^^^^^^^^^
Line 1, column 426, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ibility have not been mentioned at all. If the price has been increased then peopl...
^^
Transition Words or Phrases used:
also, but, if, so, then, as to, such as, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 2.0 16.3942115768 12% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1630.0 2260.96107784 72% => OK
No of words: 331.0 441.139720559 75% => More content wanted.
Chars per words: 4.92447129909 5.12650576532 96% => OK
Fourth root words length: 4.26537283232 4.56307096286 93% => OK
Word Length SD: 2.72861353516 2.78398813304 98% => OK
Unique words: 180.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.543806646526 0.468620217663 116% => OK
syllable_count: 518.4 705.55239521 73% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.111477139 57.8364921388 62% => OK
Chars per sentence: 85.7894736842 119.503703932 72% => OK
Words per sentence: 17.4210526316 23.324526521 75% => OK
Discourse Markers: 2.68421052632 5.70786347227 47% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.135925373052 0.218282227539 62% => OK
Sentence topic coherence: 0.0364702415628 0.0743258471296 49% => OK
Sentence topic coherence SD: 0.0419215503426 0.0701772020484 60% => OK
Paragraph topic coherence: 0.0760738053411 0.128457276422 59% => OK
Paragraph topic coherence SD: 0.0140277365346 0.0628817314937 22% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 10.5 14.3799401198 73% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.96 12.5979740519 87% => OK
dale_chall_readability_score: 8.68 8.32208582834 104% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.