The following is a memorandum from the owner of Movies Galore, a chain of video rental stores.
"In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6 pm rather than 9 pm and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores"
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate recommendation
The video rental stores have been experiencing a steady decline in their profits and are seeking ways to countereffect it by reducing their operating expenses. Changes were made to one of their stores and it is recommended that the remaining ones follow suit. It assumes that just because it was successful in one event, it will yield the same results with the others as well. I will explore the other assumptions that it is based on below.
Changes included minimizing their working hours and wrapping it up by 6 pm rather than 9 pm which will result in them saving up on the electricity expense as well as upkeep of the store. But it's not the case that it will be productive in the other areas. For instance, a city's crowd is only seen bustling outside on the streets late in the evening as everybody will be done with their schools or work. This would be the time that stores attract more visitors. So to close the store during peak hours when sales are the highest will result in a deficit. The benefits of increasing the sales numbers will far outweigh the savings made by cutting down electricity expenses.
The store in downtown also got rid of all the movies which were released more than five years ago. This would suggest that the local crowd is more into newer films. But that may not be the case everywhere. Let's say there is a store which is situated in an area with a lot of older people who usually prefer vintage movies. It would make more sense to keep them rather than replace all of them with the latest ones. And five years is not a lot of time so there will also be young adults who would like to revisit movies that they enjoyed in their teens.
The evidence provided is not sufficient enough to make sure that the implemented measures would yield the predicted result. More conclusive evidence which is based on the local demographic areas, instead of just one instance, should be required for it to be more accurate.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 351 350
No. of Characters: 1568 1500
No. of Different Words: 183 200
Fourth Root of Number of Words: 4.328 4.7
Average Word Length: 4.467 4.6
Word Length SD: 2.295 2.4
No. of Words greater than 5 chars: 92 100
No. of Words greater than 6 chars: 67 80
No. of Words greater than 7 chars: 39 40
No. of Words greater than 8 chars: 19 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.5 21.0
Sentence Length SD: 6.76 7.5
Use of Discourse Markers (%): 0.444 0.12
Sentence-Text Coherence: 0.286 0.35
Sentence-Para Coherence: 0.286 0.50
Sentence-Sentence Coherence: 0.047 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 3, column 207, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
...ut that may not be the case everywhere. Lets say there is a store which is situated ...
^^^^
Transition Words or Phrases used:
also, but, may, so, well, for instance, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1595.0 2260.96107784 71% => OK
No of words: 351.0 441.139720559 80% => More content wanted.
Chars per words: 4.54415954416 5.12650576532 89% => OK
Fourth root words length: 4.32839392791 4.56307096286 95% => OK
Word Length SD: 2.34829740322 2.78398813304 84% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.521367521368 0.468620217663 111% => OK
syllable_count: 506.7 705.55239521 72% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.3536178215 57.8364921388 66% => OK
Chars per sentence: 88.6111111111 119.503703932 74% => OK
Words per sentence: 19.5 23.324526521 84% => OK
Discourse Markers: 2.77777777778 5.70786347227 49% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.106028954352 0.218282227539 49% => OK
Sentence topic coherence: 0.0331648767995 0.0743258471296 45% => OK
Sentence topic coherence SD: 0.0484199147254 0.0701772020484 69% => OK
Paragraph topic coherence: 0.0645178778682 0.128457276422 50% => OK
Paragraph topic coherence SD: 0.0441103376294 0.0628817314937 70% => OK
Essay readability:
automated_readability_index: 9.7 14.3799401198 67% => Automated_readability_index is low.
flesch_reading_ease: 69.11 48.3550499002 143% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.3 12.197005988 68% => OK
coleman_liau_index: 9.05 12.5979740519 72% => OK
dale_chall_readability_score: 8.09 8.32208582834 97% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.