The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot | TOEFL IELTS GMAT GRE SAT ACT PTE ESL

Essay topics:

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."

In a memo taken from a advertising director of the Super Screen MovieProduction Company, they have found that, in recent years the number of viewers have declined, and the they give a reason for their claim as, people are not aware about theri movies. And therefore they want to increase their budget of advertising. Author has given only few information to claim his argument. In following paragraphs I will elaborate on the questions need to be answered to check the recommendation is reasonable enough.

Firstly, the author has claimed that according to marketing department, duirng past year, fewer people watched Super Screen produced movies. Here, author should have mentioned the statistics regarding the number of viewers watched the movies in past years and the year before that, it would have given the information to argue about the actual number of viewers declined. Further, to assert the claim of author, production company should conduct a survey to find out the main reason behind people not watching their movies instead of just assuming that, people are not aware enough about their movies.

Secondly, the author states that the percentage of positive reviews about movies had increased during past year, and he assumes the contents of these reviews is not reaching to their potential viewers. Here, the author should have given the number of people reviewed the movies. Also, all viewers are not same, everyone has a different taste in movies. What if the people reviewed the movies like the director thats why they watched the movie, or maybe they like the actor, actress. Here author need to answer the question is, what is the category of movie people liked? Moreover, author has assumed that the depending on reviews the quality of movies is good enough and it is public who is not aware of these movies. Only based on assumptions author should not take any decision, here public's interest plays a critical role. Nowadays, trends lasts for only days, maybe last year there was a different trend, and this year people do not prefer to watch such movies as last year's. Production house should analyze the facts keenly. There are many other factors which can influence the people not to watch movies like constantly changing trends, new actors or actresses, any contraversies regarding movies.Author should take these facts into consideration.

Lastly, production house must analyze the situation of increasing budget can affect the overall movie's budget. What if after a lot of publicity also people dont watch their movies, it will lead to declining revenue.

To sum up, before jumping to conclusion, Super Screen Movie Prduction Company should look into the facts like reasons behind people not coming to movies, what is content of the movies, and lastly are they sure if increasing the advertising budget will attract the more people into their movies.

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Essay Categories

GMAT/GRE Argument Task

Comments

Essay evaluations by e-grader

Grammar and spelling errors:
Line 1, column 22, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
In a memo taken from a advertising director of the Super Scree...
^
Line 1, column 169, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'they'?
Suggestion: the; they
...he number of viewers have declined, and the they give a reason for their claim as, peopl...
^^^^^^^^
Line 1, column 340, Rule ID: MANY_FEW_UNCOUNTABLE[2]
Message: Use 'much' or 'little' with uncountable nouns.
Suggestion: much; little
...t of advertising. Author has given only few information to claim his argument. In f...
^^^
Line 1, column 340, Rule ID: MANY_NN_U[6]
Message: Possible agreement error. The noun information seems to be uncountable; consider using: 'little information'.
Suggestion: little information
...t of advertising. Author has given only few information to claim his argument. In following par...
^^^^^^^^^^^^^^^
Line 3, column 245, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... number of viewers watched the movies in past years and the year before that, it ...
^^
Line 5, column 411, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...e reviewed the movies like the director thats why they watched the movie, or maybe th...
^^^^^
Line 5, column 1204, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Author
...ses, any contraversies regarding movies.Author should take these facts into considerat...
^^^^^^
Line 7, column 157, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...if after a lot of publicity also people dont watch their movies, it will lead to dec...
^^^^

Transition Words or Phrases used:
also, first, firstly, if, lastly, look, may, moreover, regarding, second, secondly, so, therefore, to sum up

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 14.0 16.3942115768 85% => OK

Performance on vocabulary words:
No of characters: 2417.0 2260.96107784 107% => OK
No of words: 472.0 441.139720559 107% => OK
Chars per words: 5.12076271186 5.12650576532 100% => OK
Fourth root words length: 4.6610686524 4.56307096286 102% => OK
Word Length SD: 2.48275346024 2.78398813304 89% => OK
Unique words: 226.0 204.123752495 111% => OK
Unique words percentage: 0.478813559322 0.468620217663 102% => OK
syllable_count: 734.4 705.55239521 104% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK

Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 70.1192555579 57.8364921388 121% => OK
Chars per sentence: 120.85 119.503703932 101% => OK
Words per sentence: 23.6 23.324526521 101% => OK
Discourse Markers: 5.4 5.70786347227 95% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.233244375649 0.218282227539 107% => OK
Sentence topic coherence: 0.0693107056389 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.0690670234661 0.0701772020484 98% => OK
Paragraph topic coherence: 0.134114426654 0.128457276422 104% => OK
Paragraph topic coherence SD: 0.044807995873 0.0628817314937 71% => OK

Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.39 8.32208582834 101% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Essay evaluations by e-grader

Transition Words or Phrases used:
also, first, firstly, if, lastly, look, may, moreover, regarding, second, secondly, so, therefore, to sum up

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments