The following is taken from a memo from the advertising director of the Super Screen Movie
Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director of the Super Screen Movie Production Company states that according to recent reports fewer people attended Super Screen-produced movies last year than in any other year. Despite claiming that the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. The argument makes an intriguing connection between the high percentage of reviews, with the low viewership of movie screenings, by supporting an assumption stating, there is a lack of publicity about such movies among the people. If the above argument is consistent with the given assumption, then advertising effectively could be the conclusion to the problem.
The argument states that fewer people attended Super Screen-produced movies even though they were good quality screenings. In order to support this, the memo asserts that Super Screen movies received a high percentage of positive reviews. If this is to be considered true, would support the drawn conclusion. However, positive reviews do not mean that such movies would necessarily encourage a greater proportion of the public to engage with more super screen movies. A decline in viewership percentage clearly suggests, lack of consistency in producing good quality movies and, people are becoming reluctant to watch them. A review regarding the expertise of Movie reviewers or critics should also be examined to determine their consistency in judging such movie screenings.
The memo adds an assumption stating that the problem lies with the public's lack of awareness and, not with the quality of movies. If there is a lack of awareness in public then, increasing advertising could help them aid more viewers in the future. However, a lack of consistency in the quality of movies could undermine the arguments drawn by the conclusion. The argument fails to sufficiently substantiate data and statistics to support the given argument and its assumptions.
In conclusion, the declining number of viewers could imply that there is a lack of consistency with good quality movies. The argument does not provide enough statistics and relevant points to support the drawn conclusion. An increase in the percentage of positive reviews seems plausible but, fails to provide the facts that could suggest the subsequent decline in the number of viewers.
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Grammar and spelling errors:
Line 5, column 232, Rule ID: IN_PAST
Message: Did you mean: 'in the future'?
Suggestion: in the future
...tising could help them aid more viewers in future. However, a lack of consistency in the ...
Line 7, column 374, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
...ubsequent decline in number of viewers.
Transition Words or Phrases used:
actually, also, but, however, if, regarding, so, then, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1985.0 2260.96107784 88% => OK
No of words: 359.0 441.139720559 81% => More content wanted.
Chars per words: 5.52924791086 5.12650576532 108% => OK
Fourth root words length: 4.35284910392 4.56307096286 95% => OK
Word Length SD: 2.86546815313 2.78398813304 103% => OK
Unique words: 170.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.473537604457 0.468620217663 101% => OK
syllable_count: 602.1 705.55239521 85% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 37.8300698764 57.8364921388 65% => OK
Chars per sentence: 116.764705882 119.503703932 98% => OK
Words per sentence: 21.1176470588 23.324526521 91% => OK
Discourse Markers: 4.0 5.70786347227 70% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.304919278149 0.218282227539 140% => OK
Sentence topic coherence: 0.103972745319 0.0743258471296 140% => OK
Sentence topic coherence SD: 0.165084466023 0.0701772020484 235% => The coherence between sentences is low.
Paragraph topic coherence: 0.183103028467 0.128457276422 143% => OK
Paragraph topic coherence SD: 0.185138351753 0.0628817314937 294% => More connections among paragraphs wanted.
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 14.79 12.5979740519 117% => OK
dale_chall_readability_score: 8.68 8.32208582834 104% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 1 2
No. of Sentences: 17 15
No. of Words: 370 350
No. of Characters: 1967 1500
No. of Different Words: 160 200
Fourth Root of Number of Words: 4.386 4.7
Average Word Length: 5.316 4.6
Word Length SD: 2.813 2.4
No. of Words greater than 5 chars: 154 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.765 21.0
Sentence Length SD: 5.765 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.371 0.35
Sentence-Para Coherence: 0.539 0.50
Sentence-Sentence Coherence: 0.111 0.07
Number of Paragraphs: 4 5