The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot | TOEFL IELTS GMAT GRE SAT ACT PTE ESL

Essay topics:

"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

In the report, the author concludes that allocating a greater amount of the company's budget to advertising will increase public awareness about the movies made by them. At first glance, this may be a breakthrough finding for the issue; however, after examining the evidences given by the author, several other alternative explanation to the same issue undermines the reliability of the conclusion.
Initial problem with the author's argument is the possible assumption that people come to watch movie just because of the movie quality. It might be possible that those who came to watch movie were not satisfied with the services provided by them. They could have liked the movie but they were not satisfied with the services, hygiene or any other services they get while watching the movie. In order to correctly make this assumption the author should test whether there are other factors affecting the audiences. Unless the author provides evidence about public satisfaction with the services provided by them, evidence provided by the author is incomplete and argument is based on fallacious assumption.
Another problem with the author's argument is that the scenario about past is not stated clearly. It might not be possible to compare the situation in that place to past two years. It could be other factors such as diseases, financial crisis which is causing less audiences to watch movies. Even though, public wants to watch movies, might not afford it. Or they are in some serious pandemic period where only few healthy ones can come to watch movie. This scenario, if true, weakens the conclusion made by the author.
Lastly. author does not give clear evidence about the people who are being accessed, no information about type of movie and target audiences is provided. To make a solid conclusion, the author is providing incomplete evidence and is certainly misrepresenting the scenario. Thus, the conclusion is made on incomplete evidences.
Hence, to make the contention made in the memo ironclad, the author should provide clear evidence such as what genre of the movies are they making, who are their target audiences, who are the current audiences and so on. Moreover, the possible assumption that those who were giving positive review about the movies are their target audiences should be reassessed. Without providing these evidences, the loopholes remain in the author's argument and therefore, author conclusion does not hold water.

Votes

Essay Categories

GMAT/GRE Argument Task

Comments

Essay evaluations by e-grader

Grammar and spelling errors:
Line 1, column 72, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...udes that allocating a greater amount of the companys budget to advertising will ...
^^
Line 2, column 26, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...e conclusion. Initial problem with the authors argument is the possible assumption tha...
^^^^^^^
Line 3, column 26, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...s assumption. Another problem with the authors argument is that the scenario about pas...
^^^^^^^
Line 3, column 258, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun audiences is countable.
Suggestion: fewer
...ases, financial crisis which is causing less audiences to watch movies. Even though,...
^^^^
Line 4, column 8, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Author
...conclusion made by the author. Lastly. author does not give clear evidence about the ...
^^^^^^
Line 5, column 427, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... evidences, the loopholes remain in the authors argument and therefore, author conclusi...
^^^^^^^

Transition Words or Phrases used:
but, first, hence, however, if, lastly, may, moreover, so, therefore, thus, while, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 18.0 16.3942115768 110% => OK

Performance on vocabulary words:
No of characters: 2060.0 2260.96107784 91% => OK
No of words: 395.0 441.139720559 90% => More content wanted.
Chars per words: 5.21518987342 5.12650576532 102% => OK
Fourth root words length: 4.45809453852 4.56307096286 98% => OK
Word Length SD: 2.6193002609 2.78398813304 94% => OK
Unique words: 196.0 204.123752495 96% => OK
Unique words percentage: 0.496202531646 0.468620217663 106% => OK
syllable_count: 648.9 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 7.0 4.22255489022 166% => OK

Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 47.8872753008 57.8364921388 83% => OK
Chars per sentence: 108.421052632 119.503703932 91% => OK
Words per sentence: 20.7894736842 23.324526521 89% => OK
Discourse Markers: 4.73684210526 5.70786347227 83% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.0700651754611 0.218282227539 32% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0255381459287 0.0743258471296 34% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0329502138315 0.0701772020484 47% => Sentences are similar to each other.
Paragraph topic coherence: 0.0447151457228 0.128457276422 35% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0170803529662 0.0628817314937 27% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.39 8.32208582834 101% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?

---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.

Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Essay evaluations by e-grader

Transition Words or Phrases used:
but, first, hence, however, if, lastly, may, moreover, so, therefore, thus, while, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments