"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director of the Super Screen Movie Production Company suggests that, they should allocate a greater budget for advertising the company next year. He believes that this will help to increase the viewers number for watching the Super Screen produced movies. However, before the prompt is evaluated some questions must be answered.
Firstly, the author the report form their marketing department shows positive reviews but fewer viewers in the attendance. The surveys validity is questionable itself as no details are provided. Here, the author has not given us proper information on, how the survey was conducted, when the survey was conducted, how many theaters did they review. It could be that their movies were rated by the members of their marketing department only and nobody else in favor of movies.
Secondly, the author also says that the positive reviews were increasing; however, the number of viewers is low. So, it could be that the genera and contents of movies they created attract or are preferred by the fewer population. Also, it is only their review in the favor of the movie.
Lastly, also the author mentions that the problem does not lie in their content but in public lack of awareness. However, when their report had many fallacies it is difficult to assume that only marketing will increase their audience. So, they must conduct a proper survey and if needed might have to improve the content as well. As good content does not require a larger budget for publicity.
In conclusion, the prompt as it is has many flaws in it, due to its reliance on unwarranted assumptions. So, for the proper evaluation of the prompt author must provide us with further information and answers to the questions above.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 1 2
No. of Sentences: 16 15
No. of Words: 293 350
No. of Characters: 1422 1500
No. of Different Words: 154 200
Fourth Root of Number of Words: 4.137 4.7
Average Word Length: 4.853 4.6
Word Length SD: 2.458 2.4
No. of Words greater than 5 chars: 112 100
No. of Words greater than 6 chars: 74 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.312 21.0
Sentence Length SD: 4.844 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.303 0.35
Sentence-Para Coherence: 0.571 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 32, Rule ID: FROM_FORM[4]
Message: Did you mean 'from'?
Suggestion: from
...ered. Firstly, the author the report form their marketing department shows positi...
^^^^
Line 3, column 128, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'surveys'' or 'survey's'?
Suggestion: surveys'; survey's
...ut fewer viewers in the attendance. The surveys validity is questionable itself as no d...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, lastly, second, secondly, so, well, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 28.0 55.5748502994 50% => More preposition wanted.
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1472.0 2260.96107784 65% => OK
No of words: 293.0 441.139720559 66% => More content wanted.
Chars per words: 5.02389078498 5.12650576532 98% => OK
Fourth root words length: 4.13729897018 4.56307096286 91% => OK
Word Length SD: 2.54564042077 2.78398813304 91% => OK
Unique words: 153.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.522184300341 0.468620217663 111% => OK
syllable_count: 446.4 705.55239521 63% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 30.8154156836 57.8364921388 53% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 92.0 119.503703932 77% => OK
Words per sentence: 18.3125 23.324526521 79% => OK
Discourse Markers: 5.5625 5.70786347227 97% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.161597485475 0.218282227539 74% => OK
Sentence topic coherence: 0.0483417303564 0.0743258471296 65% => OK
Sentence topic coherence SD: 0.0930723418412 0.0701772020484 133% => OK
Paragraph topic coherence: 0.0889117604711 0.128457276422 69% => OK
Paragraph topic coherence SD: 0.1134012742 0.0628817314937 180% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 8.36 8.32208582834 100% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.