The following is taken from a memo from the advertising director of the Super Screen Movie Production COmpany.
According to a recent report from our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. THus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising
The argument is based upon certain assumptions that writer think is the reason of people not attending super screen produced movies. Until and unless the author is sure of the reason, we can cannot conclude that an advertising is need to make people aware. In order to evaluate this argument, certain aspects needs to be observed.
The memo states that fewer people attended the Super-screen produced movies but there was a higher percentage of positive reviews by the movie reviewers. This can also happen due to an increase in the rise of pirated copies of the movie. With the technology being advanced, people just require few minutes to get a pirated copy of the movie and watch it at their comfort. Since these pirated copies are easily available, people tend to not spend money in watching it in theatres. Since the author does not look into this aspect, we cannot be sure whether the people are actually not aware of the movie or if their watching at their homes.
Now-a-days, technology is so advanced that there are sites that gets the movie once it is released. This can be accessed by the people and enjoy watching it in their own comfort levels instead of spending it by watching it in a theater. This increases the number of movie reviewers which can be the reason of people not attending super screen-produced movies.
Since the author did not consider these aspects, we cannot totally be certain that the people are not aware of the movie and it needs more promotion. If the author's view is correct then in order to make people aware of these movies, it certainly need advertising so that people come forward and watch.
Comments
e-rater score report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 2 2
No. of Sentences: 13 15
No. of Words: 285 350
No. of Characters: 1327 1500
No. of Different Words: 132 200
Fourth Root of Number of Words: 4.109 4.7
Average Word Length: 4.656 4.6
Word Length SD: 2.368 2.4
No. of Words greater than 5 chars: 95 100
No. of Words greater than 6 chars: 59 80
No. of Words greater than 7 chars: 40 40
No. of Words greater than 8 chars: 17 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.923 21.0
Sentence Length SD: 4.922 7.5
Use of Discourse Markers (%): 0.385 0.12
Sentence-Text Coherence: 0.396 0.35
Sentence-Para Coherence: 0.396 0.50
Sentence-Sentence Coherence: 0.127 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 3, column 225, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...instead of spending it by watching it in a theater. This increases the number of ...
^^
Line 4, column 246, Rule ID: IT_VBZ[1]
Message: Did you mean 'needs'?
Suggestion: needs
...ple aware of these movies, it certainly need advertising so that people come forward...
^^^^
Transition Words or Phrases used:
actually, also, but, if, look, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1355.0 2260.96107784 60% => More number of characters wanted.
No of words: 285.0 441.139720559 65% => More content wanted.
Chars per words: 4.75438596491 5.12650576532 93% => OK
Fourth root words length: 4.10876417139 4.56307096286 90% => OK
Word Length SD: 2.4513888878 2.78398813304 88% => OK
Unique words: 139.0 204.123752495 68% => More unique words wanted.
Unique words percentage: 0.487719298246 0.468620217663 104% => OK
syllable_count: 431.1 705.55239521 61% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 26.1078781554 57.8364921388 45% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 104.230769231 119.503703932 87% => OK
Words per sentence: 21.9230769231 23.324526521 94% => OK
Discourse Markers: 3.0 5.70786347227 53% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.182268557597 0.218282227539 84% => OK
Sentence topic coherence: 0.080996696412 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.0896627016748 0.0701772020484 128% => OK
Paragraph topic coherence: 0.12220558609 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.0346602357688 0.0628817314937 55% => OK
Essay readability:
automated_readability_index: 11.9 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.27 12.5979740519 82% => OK
dale_chall_readability_score: 8.06 8.32208582834 97% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.