The memo from the advertising director of the Super Screen Movie Production Company suggests that the content of positive reviews from the movie reviewers are not reaching to the prospective viewers of the company's produced movies which has lead to a decrease in the number of people to have attended their movies last year even after the increased percentage of positive reviews by the reviewers. The conclusion highlights how this is the fault of advertising strategy rather than the quality of movies. Upon analyzing the memo, there are two questions that needs to be answered before drawing this conclusion.
The memo says that the positive reviews by reviewers have increased for specific movies. Is it a good way to generalize this growth of positive reviews for all the movies produced by the company? There might be a possibility that there are a very few specific movies that got greater positive reviews. The poeple might have watched all such movies but for those movies whose percentage of increase or decrease of reviews has not been mentioned might have recieved critisism by the reviewers. The
percentage comparison for any two quantities should be fair. For instance, a group of dancers might contain majority of girls and only a few boys. One cannot infer on such basis that fewer percentage of boys in the country opt for dancing than girls. Similarly, without knowing the reviews of other movies not mentioned, the argument made by the advertising director weakens.
Moreover, is it neccesary that the viewer's interest in a particular type or genre of movie remain constant? What if the viewers expect to watch something different than what they've seen in the past year? It is a fact that majority of people's interests change as they grow older like that in choice of food and clother, quality of behvior and social and cultural changes. This also holds true for movies. It is nowhere mentioned about the genre or type of movies that were being produced. Noone would like to watch the same sort of movie repeatedly unless they are highly top rated and beautifully showcased. The director does not mention anything about the consistency or variety of movies and the taste of the people which can highly affect the number of viewers of the movie. Thus, not taking this idea into consideration, the argument made by the director weakens again.
Based on the above to questions, it is safe to say that the argument made by the director and the conclusion drawn by him weakens. If these questions are with additonal evidence, it would be possible to reconsider that argument.
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 8 2
No. of Sentences: 21 15
No. of Words: 437 350
No. of Characters: 2125 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.572 4.7
Average Word Length: 4.863 4.6
Word Length SD: 2.508 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.81 21.0
Sentence Length SD: 11.578 7.5
Use of Discourse Markers (%): 0.429 0.12
Sentence-Text Coherence: 0.289 0.35
Sentence-Para Coherence: 0.455 0.50
Sentence-Sentence Coherence: 0.08 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 496, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...recieved critisism by the reviewers. The percentage comparison for any two quanti...
^^^
Line 6, column 165, Rule ID: RATHER_THEN[2]
Message: Did you mean 'different 'from''? 'Different than' is often considered colloquial style.
Suggestion: from
...ers expect to watch something different than what theyve seen in the past year? It ...
^^^^
Line 6, column 175, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they've
... to watch something different than what theyve seen in the past year? It is a fact th...
^^^^^^
Transition Words or Phrases used:
also, but, if, moreover, similarly, so, thus, for instance, sort of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2168.0 2260.96107784 96% => OK
No of words: 436.0 441.139720559 99% => OK
Chars per words: 4.97247706422 5.12650576532 97% => OK
Fourth root words length: 4.56953094068 4.56307096286 100% => OK
Word Length SD: 2.57744697188 2.78398813304 93% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.490825688073 0.468620217663 105% => OK
syllable_count: 684.0 705.55239521 97% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 70.7103895031 57.8364921388 122% => OK
Chars per sentence: 103.238095238 119.503703932 86% => OK
Words per sentence: 20.7619047619 23.324526521 89% => OK
Discourse Markers: 3.19047619048 5.70786347227 56% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.244500869447 0.218282227539 112% => OK
Sentence topic coherence: 0.0574205347991 0.0743258471296 77% => OK
Sentence topic coherence SD: 0.0777313362689 0.0701772020484 111% => OK
Paragraph topic coherence: 0.126530880065 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.112686982848 0.0628817314937 179% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 7.89 8.32208582834 95% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.