The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable.
Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie Production Company wants to allocate a greater budget for the advertisements of the movies based on the assessment report of last year's movies released by them. The report made by their marketing department ensured that the quality of the movies were great as per the number of good ratings received from the critics but failed to reach public attention due to lack of advertising. The decision made by the director may seem logical at first glance, but some questions need to be answered before we can reach to a strong conclusion.
Firstly, the question that needs to be asked if the marketing department while preparing their report, considered other production company's performance in last year as well. It is possible that last year, due to a financial crisis or other socio-economic reason, people in general, decided to spend less in entertainment sector. In that case, the number of positive reviews as well as the quality of the movies actually did not matter. So a decision to invest more on the advertising sector may not change the scenario this year if the financial crisis sustains.
Secondly, the points taken into consideration while judging the movies might not be aligned with the taste of general public. It is possible that the critics looked into the more esoteric materials of the movies such as camera-work, the subtle ways of storytelling or the strong message hidden in each scenes of the movie. These might not be the things that general people want to see when they go to movies for entertainment. They might find these creative things hard to understand and insipid, leading them to not watch the movies.
Lastly, it is also possible the kind of actors that Super Screen Movies are casting are not widely popular and fail to attract more people into their movies. For instance, "Matir Moyna" was a good film that won the hearts of the critics, and also many international awards, but it failed to gain any profit from the theaters as there was not a single renowned actor in that film. Had there been a big movie star in it, it could have at least profited more than what they had gained. In such case, instead of investing in advertisement, they should try to take bigger stars who are not only popular but also so charismatic that people often ignore the quality of the movies and just go to watch them for the leading character portrayed by their favorite actors.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 15 15
No. of Words: 421 350
No. of Characters: 1990 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.53 4.7
Average Word Length: 4.727 4.6
Word Length SD: 2.529 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 86 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.067 21.0
Sentence Length SD: 8.752 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.555 0.50
Sentence-Sentence Coherence: 0.089 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 434, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...c attention due to lack of advertising. The decision made by the director may seem ...
^^^
Line 3, column 111, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
... might not be aligned with the taste of general public. It is possible that the critics looked...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, if, lastly, look, may, second, secondly, so, well, while, at least, for instance, in general, kind of, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2040.0 2260.96107784 90% => OK
No of words: 421.0 441.139720559 95% => OK
Chars per words: 4.84560570071 5.12650576532 95% => OK
Fourth root words length: 4.52971130743 4.56307096286 99% => OK
Word Length SD: 2.63105067511 2.78398813304 95% => OK
Unique words: 219.0 204.123752495 107% => OK
Unique words percentage: 0.520190023753 0.468620217663 111% => OK
syllable_count: 629.1 705.55239521 89% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 52.3855790165 57.8364921388 91% => OK
Chars per sentence: 136.0 119.503703932 114% => OK
Words per sentence: 28.0666666667 23.324526521 120% => OK
Discourse Markers: 10.6 5.70786347227 186% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.262381313437 0.218282227539 120% => OK
Sentence topic coherence: 0.0799548510709 0.0743258471296 108% => OK
Sentence topic coherence SD: 0.0768823824162 0.0701772020484 110% => OK
Paragraph topic coherence: 0.152974314994 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0816502908792 0.0628817314937 130% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.15 12.5979740519 89% => OK
dale_chall_readability_score: 8.51 8.32208582834 102% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.