The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director of the Super Screen Movie Production Company consisted of a recommendation to allocate a greater share of the budget for advertising so that the movies can reach to more number of people. The recommendation was backed with the fact that specific Super Screen movies during the past year, received a higher percentage of positive reviews. However, there is a need to answer some important questions before acting on the recommendation.
First and foremost, how many movies produced in the past one year have received a higher percentage of positive review? There might be a chance that only one specific movie has received a higher share of positive view and that has kind of skewed the data which has lead the marketing team to believe that all the movies are receiving better reviews. In that case, spending large amount on advertising all the movies and their reviews would not result in much change in the revenue. Instead, the production house can work on the content of the movies which might impress the people and help to increase the number of audience.
Secondly, Is there an availability of extra funds in the budget that can be allocated to advertising? The budgets of movie production companies are mostly packed with a lot of different expenses which need to be accounted for. For example, to increase the money spent on advertising the company might have to cut short the budget allocated to content or some other important aspect of movie making. This might lead to quality reduction of the movies which will surely end up with less viewership for those movies.
Hence, the recommendation as it stands cannot be acted upon immediately. There is a need for a detailed report for the viewership, increase or decrease in the number of positive reviews for every movie and not only specific movies to properly evaluate the problem of less people attending the Super Screen movies. Also, a need to carefully evaluate the budget and increase the budget share for advertising if need be.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 7, column 268, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...ies to properly evaluate the problem of less people attending the Super Screen movie...
^^^^
Transition Words or Phrases used:
also, first, hence, however, if, second, secondly, so, for example, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 11.0 28.8173652695 38% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1701.0 2260.96107784 75% => OK
No of words: 343.0 441.139720559 78% => More content wanted.
Chars per words: 4.95918367347 5.12650576532 97% => OK
Fourth root words length: 4.30351707066 4.56307096286 94% => OK
Word Length SD: 2.69219211976 2.78398813304 97% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.466472303207 0.468620217663 100% => OK
syllable_count: 543.6 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 51.4307539219 57.8364921388 89% => OK
Chars per sentence: 121.5 119.503703932 102% => OK
Words per sentence: 24.5 23.324526521 105% => OK
Discourse Markers: 5.35714285714 5.70786347227 94% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.265012633885 0.218282227539 121% => OK
Sentence topic coherence: 0.0921456788161 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.0888401433862 0.0701772020484 127% => OK
Paragraph topic coherence: 0.175693029591 0.128457276422 137% => OK
Paragraph topic coherence SD: 0.0979925558288 0.0628817314937 156% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.91 8.32208582834 95% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 7, column 268, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...ies to properly evaluate the problem of less people attending the Super Screen movie...
^^^^
Transition Words or Phrases used:
also, first, hence, however, if, second, secondly, so, for example, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 11.0 28.8173652695 38% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1701.0 2260.96107784 75% => OK
No of words: 343.0 441.139720559 78% => More content wanted.
Chars per words: 4.95918367347 5.12650576532 97% => OK
Fourth root words length: 4.30351707066 4.56307096286 94% => OK
Word Length SD: 2.69219211976 2.78398813304 97% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.466472303207 0.468620217663 100% => OK
syllable_count: 543.6 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 51.4307539219 57.8364921388 89% => OK
Chars per sentence: 121.5 119.503703932 102% => OK
Words per sentence: 24.5 23.324526521 105% => OK
Discourse Markers: 5.35714285714 5.70786347227 94% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.265012633885 0.218282227539 121% => OK
Sentence topic coherence: 0.0921456788161 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.0888401433862 0.0701772020484 127% => OK
Paragraph topic coherence: 0.175693029591 0.128457276422 137% => OK
Paragraph topic coherence SD: 0.0979925558288 0.0628817314937 156% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.91 8.32208582834 95% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.