The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of Super Screen Movie Production Company is preocupied predominantly with the observed trend of a decline in attendance at the companie's movies over the past year. The director suggests that in order to boost attendance, the company ought to allocate a greater share of the budget allocated to advertising. While that may seem logical at first glance, a deeper analysis of the situation reveals that further information is required to support this recommendation.
Turning to the first question, the memo omits key facutal information in regards to the concerning trend of declining attendance at the companies movies. First of all, we must ascertain how large of a decline the production company is experiencing, for if it is rather small, it may not outweigh an increase in resources invested in advertising. If the reduction in attendance is significantly impacting the company's profits, it would then be useful to know if this is a problem facing the market more broadly. With the rising popularity of platforms for viewing movies online in one's home, such as Netflix and Amazon, it is quite possible that these declines are not unique to this production company, but a trend afflcting the entire industry. If that is the case, the production company may have to consider how to address a deeper issue of cultural shifts away from seeing movies in theaters.
It is surprising that the director does not address the second implicit question: why is the percentage of positive reiews by movie reviewers increasing? If this second observed trend is the basis for the director's recommendation, it merits further exploration and analysis. If the group of individuals reviewing the movies is somehow characteristically different than the average movie going population, then advertising those reviews more widely would do little to enhance the production company's popularity with the general public. For instance, let us suppose the reviewers are afficionados of independent films, whereas most movie viewers these days prefer action films.
Finally, the recommendation would be much better informed by an analysis of current advertising efforts. Perhaps the company is simply targeting a demographic that is not likely to be swayed or is using messaging that is not compelling to that audience. It is quite plausible that advertising could be improved without an budgetary increase through means such as increasing precision. If the company funneled more funds towards an advertising campaign that was not reaching a key audience, it would be of little impact.
Overall, the director's claim begs questions concerning the observed trends of a decrease in attendance, an increase in positive reviews, and the nature of current advertising efforts. It would therefore be ill-advised to adopt the proposal put forth in this memo without first ascertaining the answers to those key lines of inquiry.
Comments
Essay evaluation report
Sentence: The advertising director of Super Screen Movie Production Company is preocupied predominantly with the observed trend of a decline in attendance at the companie's movies over the past year.
Error: preocupied Suggestion: preoccupied
Sentence: Turning to the first question, the memo omits key facutal information in regards to the concerning trend of declining attendance at the companies movies.
Error: facutal Suggestion: factual
Sentence: With the rising popularity of platforms for viewing movies online in one's home, such as Netflix and Amazon, it is quite possible that these declines are not unique to this production company, but a trend afflcting the entire industry.
Error: afflcting Suggestion: affecting
Sentence: It is surprising that the director does not address the second implicit question: why is the percentage of positive reiews by movie reviewers increasing?
Error: reiews Suggestion: reviews
Sentence: For instance, let us suppose the reviewers are afficionados of independent films, whereas most movie viewers these days prefer action films.
Error: afficionados Suggestion: No alternate word
----------------
argument 1 -- OK
argument 2 -- not OK. need to read the topic carefully:
And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year.
//it works only for specific Super Screen movies. maybe other movies have negative reviews.
argument 3 -- OK
----------------
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 5 2
No. of Sentences: 18 15
No. of Words: 462 350
No. of Characters: 2420 1500
No. of Different Words: 232 200
Fourth Root of Number of Words: 4.636 4.7
Average Word Length: 5.238 4.6
Word Length SD: 2.977 2.4
No. of Words greater than 5 chars: 194 100
No. of Words greater than 6 chars: 156 80
No. of Words greater than 7 chars: 109 40
No. of Words greater than 8 chars: 71 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.667 21.0
Sentence Length SD: 5.972 7.5
Use of Discourse Markers (%): 0.778 0.12
Sentence-Text Coherence: 0.316 0.35
Sentence-Para Coherence: 0.551 0.50
Sentence-Sentence Coherence: 0.068 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 71, Rule ID: IN_REGARD_TO[1]
Message: Use simply 'regarding' or 'with regard to'.
Suggestion: regarding; with regard to
... the memo omits key facutal information in regards to the concerning trend of declining atten...
^^^^^^^^^^^^^
Line 3, column 581, Rule ID: ONES[1]
Message: Did you mean 'one's'?
Suggestion: one's
... platforms for viewing movies online in ones home, such as Netflix and Amazon, it is...
^^^^
Line 5, column 206, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...ond observed trend is the basis for the directors recommendation, it merits further explo...
^^^^^^^^^
Line 5, column 365, Rule ID: RATHER_THEN[2]
Message: Did you mean 'different 'from''? 'Different than' is often considered colloquial style.
Suggestion: from
...is somehow characteristically different than the average movie going population, the...
^^^^
Line 5, column 520, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...production companys popularity with the general public. For instance, let us suppose the revie...
^^^^^^^^^^^^^^
Line 7, column 320, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...t advertising could be improved without an budgetary increase through means such a...
^^
Transition Words or Phrases used:
but, finally, first, if, may, second, so, then, therefore, whereas, while, for instance, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2471.0 2260.96107784 109% => OK
No of words: 462.0 441.139720559 105% => OK
Chars per words: 5.34848484848 5.12650576532 104% => OK
Fourth root words length: 4.63618218583 4.56307096286 102% => OK
Word Length SD: 3.04466679246 2.78398813304 109% => OK
Unique words: 234.0 204.123752495 115% => OK
Unique words percentage: 0.506493506494 0.468620217663 108% => OK
syllable_count: 776.7 705.55239521 110% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 37.3340360384 57.8364921388 65% => OK
Chars per sentence: 137.277777778 119.503703932 115% => OK
Words per sentence: 25.6666666667 23.324526521 110% => OK
Discourse Markers: 6.11111111111 5.70786347227 107% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.171447397916 0.218282227539 79% => OK
Sentence topic coherence: 0.0518009296731 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0644401948424 0.0701772020484 92% => OK
Paragraph topic coherence: 0.0914291455544 0.128457276422 71% => OK
Paragraph topic coherence SD: 0.053172801105 0.0628817314937 85% => OK
Essay readability:
automated_readability_index: 16.6 14.3799401198 115% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 14.05 12.5979740519 112% => OK
dale_chall_readability_score: 9.39 8.32208582834 113% => OK
difficult_words: 132.0 98.500998004 134% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.