The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in an

The writer of this analytical piece has drawn the optimistic conclusion from disjointed and incomplete data, that super screen should allocate a grater share of its budget next year to reaching the public through advertising gave them a more reviewer.

Author in this argument claim that according to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movie than in any other year. And yet percentage of positive reviewer were increase. But author did not mention that in which region or area this survey was made. Whether it was made in rural area where lake of interest in watching films and it might be possible that the region have fewer theater. Then the report outcome of report was probably less than the past year. And it might be possible that in particular year less movie of that production were released compare to any other year.

Secondly, it could be possible that the movie which was release was appealing to one certain genre. For instance, "fast and furious" movie, it has action, cars, hot models and everything that appeal most of the youth and the movie like "fault in our star" appeal to matured people. So, it could not totally depended on the review of a few reviewers.

In addition, it would possible that the movie was a art film. It could have the quality in contents but it could not generate a more interest in the people. And further more there were no evidence that the movie was best in quality.

In general, it may be said that the author has failed to make a convincing argument because of complete absence of statistical data that that super screen should allocate a grater share of its budget next year to reaching the public through advertising gave them a more reviewer. It was based on vapid observation that are likely to be implausible.