The following is taken from a memo from the advertising director of the Super Screen Movies Production Company.
" According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than any other year. And yet the percentage of positive reviews by movies reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with quality of our movies but with the public's awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answer to these questions would help to evaluate the recommendation.
In the memo, from the advertising director of super screen movies production company adviced to use the greater share of budget for reaching the public through advertising for awarness of quality of the movies of super screen movies. This recommandation is based on the report from the marketing team which indicated that lower number of viewer then last year and poistive review from the reviewer. But this recommandation is reliance on the series of assumption and for finding the validation of those assumption following question need to be answered.
Firstly, recommandation is based on the report from the marketing team. What is targeted area of the marketing team for genration of report ? Is marketing team collect data form the all the regions for this report. There may be a chance that for this report gernation marketing team collected data from the only western region where actually people who attend super screen produced movies reduced. But in the other region people who visit super screen produced movies is actually increase thus total number of people who visit super screen produced movie is increase. If above case has any merits then it will significatly weaken the reort thus the recommandation in memo.
Further, recommandation is also reliance on the review of the the reviewers. Is this reviewer are the true reviewer ? or Is the reviewer has a proper knowledge about the area in which they are reviewing the movies of the super screen movies. For instance, consider that number of reviewer who gave positive review for the movies of super screen was before the expert of sport and they recently joined this movie production field. Therefore it is possible that those reviewer donot has a much experince and knowledge on the movies produation. If this possiblity has even littel potential then it will easily make the recommandation flaw and investment in advertising will nothold water.
In addition, Is investment in adertising will actully incrase the awarness about quality of super screen produation movies ?
In conclusion, presently recommandation from the director of super screen in memo is standing as flaw due to it reliance on the some assumption. For finding the validation of assumption and thus the strength of recommandation answered of questions asked above need to provided (perhaps in the from of reaserach study). After proper answer of question asked above, strenght of recommanadtion for investment in advertising can be find.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 399 350
No. of Characters: 2042 1500
No. of Different Words: 165 200
Fourth Root of Number of Words: 4.469 4.7
Average Word Length: 5.118 4.6
Word Length SD: 2.792 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.167 21.0
Sentence Length SD: 7.522 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.353 0.35
Sentence-Para Coherence: 0.563 0.50
Sentence-Sentence Coherence: 0.131 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 498, Rule ID: THIS_NNS[2]
Message: Did you mean 'this assumption' or 'those assumptions'?
Suggestion: this assumption; those assumptions
...ption and for finding the validation of those assumption following question need to be answered....
^^^^^^^^^^^^^^^^
Line 5, column 481, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'increased'.
Suggestion: increased
...uper screen produced movies is actually increase thus total number of people who visit s...
^^^^^^^^
Line 5, column 569, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...uper screen produced movie is increase. If above case has any merits then it will ...
^^
Line 9, column 59, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...ation is also reliance on the review of the the reviewers. Is this reviewer are the tru...
^^^^^^^
Line 9, column 59, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...ation is also reliance on the review of the the reviewers. Is this reviewer are the tru...
^^^^^^^
Line 9, column 119, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...s this reviewer are the true reviewer ? or Is the reviewer has a proper knowledge ...
^^
Line 9, column 431, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...tly joined this movie production field. Therefore it is possible that those reviewer dono...
^^^^^^^^^
Line 17, column 129, Rule ID: THE_SOME_DAY[1]
Message: Did you mean 'same'?
Suggestion: same
...nding as flaw due to it reliance on the some assumption. For finding the validation ...
^^^^
Line 17, column 277, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...f questions asked above need to provided perhaps in the from of reaserach study. ...
^^
Line 17, column 294, Rule ID: FROM_FORM[3]
Message: Did you mean 'form'?
Suggestion: form
... above need to provided perhaps in the from of reaserach study. After proper answer...
^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, if, may, so, then, therefore, thus, for instance, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 31.0 16.3942115768 189% => OK
Performance on vocabulary words:
No of characters: 2092.0 2260.96107784 93% => OK
No of words: 399.0 441.139720559 90% => More content wanted.
Chars per words: 5.24310776942 5.12650576532 102% => OK
Fourth root words length: 4.46933824581 4.56307096286 98% => OK
Word Length SD: 2.84580158631 2.78398813304 102% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.4335839599 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 647.1 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 48.605256034 57.8364921388 84% => OK
Chars per sentence: 110.105263158 119.503703932 92% => OK
Words per sentence: 21.0 23.324526521 90% => OK
Discourse Markers: 5.94736842105 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.367986376128 0.218282227539 169% => OK
Sentence topic coherence: 0.118385155356 0.0743258471296 159% => OK
Sentence topic coherence SD: 0.105519029999 0.0701772020484 150% => OK
Paragraph topic coherence: 0.216671116115 0.128457276422 169% => OK
Paragraph topic coherence SD: 0.0889055222693 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.11 12.5979740519 104% => OK
dale_chall_readability_score: 8.12 8.32208582834 98% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.