In the given memorandum from the business manager of a television station, it is concluded that as they make changes in the schedules of broadcasting news most of the viewers are not happy and they are throwing complaints against it and also local business canceled their advertising contracts, therefore, the channel decided to put a schedule which was earlier as it is.
In the given memorandum from the business manager of a television station, it is concluded that as they make changes in the schedules of broadcasting news most of the viewers are not happy and they are throwing complaints against it and also local business canceled their advertising contracts, therefore, the channel decided to put a schedule which was earlier as it is.
But this memorandum is purely skeptical and the business manager does not provide enough evidence that the changes in the timing of broadcasting national and local news as well as weather broadcast are responsible for the canceling of late-night business advertising contracts and the complaints of viewers.
It is clearly mentioned that viewers put complaints about the station's coverage of weather and local news. Viewers are not happy about the coverage they have a feeling that the station is not covering whole local news, the station is just skipping the most important local area coverage that every viewer wants to know about. As well as the station maybe not forecasting weather perfectly. It is not related to the duration of broadcasting of local news it is all about the coverage. The business manager of the television station misunderstands the complaints of viewers.
The local business that used to advertise during the late-night news program had just canceled the advertising contracts for this there may be many reasons which include previously these local businesses must be new and they want to attract clients that's why they enroll for the late-night new programs to broadcast their advertisement. But as there may be a possibility that the at-night viewer already visits their business and converted into clients and there is no scope left that they will get any other customer from the late-night advertisement as everybody doesn't prefer to watch TV late-night.
So local business doesn't want to invest in advertisements late-night as they are no more useful to them.
There may be another probability that the businesses which were new and they want to reach people they used advertisement but now many clients are satisfied and they refer to their friends and colleagues, therefore, their business is growing anyway without the advertisement. Or maybe they enroll some other programs like radio broadcasting, SMS, email advertising which are much more cheaper than broadcasting on TV.
Therefore it is absurd to say those viewer's complaints and canceling the contracts of advertisments of local businesses are due to changes in the timing of broadcasting national news for more time than local news and weather broadcast. I think the business manager should do enough research and collect all the evidence which are responsible for declining the business. And then only decide whether to make the schedule as it is before to keep it the same and to improve some other factors to attract viewers and local businesses to advertise by giving them discounts.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 481 350
No. of Characters: 2449 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.683 4.7
Average Word Length: 5.091 4.6
Word Length SD: 2.828 2.4
No. of Words greater than 5 chars: 172 100
No. of Words greater than 6 chars: 150 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 69 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.067 21.0
Sentence Length SD: 15.575 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.387 0.35
Sentence-Para Coherence: 0.701 0.50
Sentence-Sentence Coherence: 0.143 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 9, column 63, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...d that viewers put complaints about the stations coverage of weather and local news. Vie...
^^^^^^^^
Line 13, column 250, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...be new and they want to attract clients thats why they enroll for the late-night new ...
^^^^^
Line 13, column 566, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...e late-night advertisement as everybody doesnt prefer to watch TV late-night. So lo...
^^^^^^
Line 15, column 19, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...tch TV late-night. So local business doesnt want to invest in advertisements late-n...
^^^^^^
Line 15, column 106, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ght as they are no more useful to them. There may be another probability that th...
^^^^^^^
Line 19, column 381, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'cheaper' (without 'more') when you use the comparative.
Suggestion: cheaper
..., SMS, email advertising which are much more cheaper than broadcasting on TV. Therefore...
^^^^^^^^^^^^
Line 23, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...e cheaper than broadcasting on TV. Therefore it is absurd to say those viewers compl...
^^^^^^^^^
Transition Words or Phrases used:
also, anyway, but, may, so, then, therefore, well, i think, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2508.0 2260.96107784 111% => OK
No of words: 479.0 441.139720559 109% => OK
Chars per words: 5.23590814196 5.12650576532 102% => OK
Fourth root words length: 4.67825486995 4.56307096286 103% => OK
Word Length SD: 2.86603020265 2.78398813304 103% => OK
Unique words: 200.0 204.123752495 98% => OK
Unique words percentage: 0.417536534447 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 765.0 705.55239521 108% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 96.2890555682 57.8364921388 166% => OK
Chars per sentence: 167.2 119.503703932 140% => OK
Words per sentence: 31.9333333333 23.324526521 137% => OK
Discourse Markers: 4.66666666667 5.70786347227 82% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.522546133138 0.218282227539 239% => OK
Sentence topic coherence: 0.196776418853 0.0743258471296 265% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.16048607858 0.0701772020484 229% => The coherence between sentences is low.
Paragraph topic coherence: 0.295438306597 0.128457276422 230% => OK
Paragraph topic coherence SD: 0.190647496006 0.0628817314937 303% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 19.2 14.3799401198 134% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 13.7 12.5979740519 109% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 28.0 12.3882235529 226% => Linsear_write_formula is high.
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.